Senior Manager, Partnership Delivery

Liverpool Football Club; Liverpool; On-site; GBP 75,000 - 95,000; Full time

Benefits offered by this job

Contributory pension scheme matching 5

Life Assurance

Health Cash Plan

Cycle to Work

Season ticket loan

Exclusive shopping discounts

LFCTV GO access

Priority match tickets

Job summary

Liverpool FC, based in Liverpool city centre, is seeking a Partnership Delivery Senior Manager to lead the Partnership Delivery Team and drive best‑in‑class service for a portfolio including a Principal Partner and multiple secondary partners.

The role covers strategic planning, activation, measurement, and reporting, with a focus on creating insight‑led marketing activations and strong stakeholder relationships.

Qualifications

• Minimum five years’ experience at Manager or Senior Manager level in sports/entertainment marketing.
• Strong integrated marketing expertise and a proven track record in account management across multiple clients.
• Solid understanding of digital marketing and industry trends; apparel brand experience is a plus.

Responsibilities

• Deliver full 360° account management across planning, activation, measurement, reporting, and feedback.
• Develop strategic plans to enhance partner servicing and maximise contractual rights.
• Oversee onboarding and activation of new partnership deals with Directors and Commercial teams.
• Lead day‑to‑day line management and ensure high standards of service from direct reports.

Skills

Account management

Digital marketing

Stakeholder management

Team leadership

Education

Bachelor's degree or equivalent

Job description

About the role

We are looking for a Partnership Delivery Senior Manager to join the team at Liverpool FC.

Do you want to play a pivotal role in the Partnership Delivery Team at Liverpool FC, delivering best in class service levels, commercial relationships and activations, whilst driving our reputation and engagement with fans globally?

We are looking for an experienced Senior Manager to join the Partnership Delivery Team, and you will be responsible for implementing flexible, partner centric servicing and ensuring strong relationship development and renewal of the key partnerships within your portfolio. You will be supported by a team, and you will lead in objective setting, strategic direction, creative development, and delivery of campaign effectiveness. You will be accountable for ensuring key deliverables are achieved to a high standard and that your team prioritises and communicates transparently and effectively.

What will you be doing?

• Manage a diverse partnership portfolio, including one Principal Partner and multiple secondary partners.
• Deliver full 360° account management across planning, activation, measurement, reporting, and feedback.
• Work with Directors and peers to develop strategic plans that enhance partner servicing and maximise contractual rights.
• Ensure transparency across the Partnerships Team to align partner objectives and maintain a coordinated activation calendar.
• Build and maintain strong relationships with allocated partners, leading a structured contact strategy including regular calls, video meetings, and face‑to‑face sessions.
• Maintain consistent, high‑quality communication with partner contacts and develop excellent working relationships.
• Implement creative, insight‑led marketing activation plans that drive measurable ROI.
• Lead partner reporting, providing data‑driven updates on global reach, KPI delivery, and ensuring accurate Cost of Sale documentation.
• Maintain clear visibility of all partner activations, working closely with the Partnership Experience Team to align delivery.
• Oversee the onboarding and activation of new partnership deals, collaborating with Directors, Commercial teams, and wider stakeholders.
• Evolve team ways of working and ensure delivery against key objectives and deadlines.
• Provide day‑to‑day line management, offering guidance to ensure best‑in‑class service from direct reports.
• Manage team priorities, resources, travel, training, and Cost of Sale budgets across partner accounts.
• Ensure regular information flow to and from the Directors of Partnership Delivery through structured meetings and status updates.
• Maintain up‑to‑date knowledge of partner industries and market trends, working closely with the Insights Team.
• Support leadership in benchmarking Liverpool FC’s partnership management against global sports and entertainment best practice.
• Build strong, influential relationships with internal departments across the Club.
• Participate in Club working groups and steering committees where required.
• Attend matches, international events, industry gatherings, and partner meetings as appropriate.

Who are we looking for?

The successful candidate will bring a minimum of five years’ relevant experience at Manager or Senior Manager level within the sports or entertainment marketing industry, gained on the sponsor, agency, or rights‑holder side. They will demonstrate strong integrated marketing expertise and a proven track record in account management across multiple clients or partnerships. A solid understanding of digital marketing and emerging industry trends is essential, along with a highly organised, detail‑oriented approach and a commitment to delivering high‑quality work. Experience working with apparel brands is desirable, but not essential.

Why should you apply?

This is a full‑time perm position working 35 hours per week. Your main base will be our city centre office in Liverpool.

Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planningEmployee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts

…and much more! LFC Benefits.pdf

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.