Senior Manager, Paid Media (Contractor - 1 Year Term)

Clutch Canada; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global advertising technology firm is seeking a Senior Manager, Paid Media & Performance Marketing to oversee cross-channel strategies and lead a team of specialists. This one-year maternity leave contract involves planning high-impact campaigns across major platforms, optimizing budgets, and driving measurable growth. Candidates should have 6-8 years of experience in paid media management and strong analytical skills. The position is hybrid, located in the City of London.

Qualifications

• 6-8 years of experience in paid media.
• Strong analytical skills to handle data.
• Proven track record of managing large budgets.

Responsibilities

• Plan and scale global demand generation programs.
• Manage and optimize the paid media budget.
• Lead a team of paid media specialists.

Skills

Paid media management

Cross-channel strategies

Analytical skills

Project management

Communication skills

Tools

Google Ads

LinkedIn Ads

Meta Ads

TikTok Ads

Microsoft Excel

Google Spreadsheets

Job description

We’re looking for a bold, data-driven marketer to step in as Senior Manager, Paid Media & Performance Marketing on Smartly’s Growth Marketing team. This is aone-year contract to cover a maternity leave—an opportunity to lead world-class campaigns across North America and Europe, and manage two talented paid media managers.

Step into a high-impact role as Interim Senior Manager, Paid Media, where you’ll shape global campaigns across North America and Europe and lead a team of two paid media specialists. This is your chance to run a world-class program, push creative boundaries, and drive measurable business growth through innovative, cross-channel strategies. You have firsthand experience running cross-channel programs, with a keen focus on delivering business results.

If you thrive on driving measurable impact, leading cross-channel strategies, and pushing creative boundaries, this role is for you.

As a Senior Manager, Paid Media, you will...

• Plan, test and scale global demand gen paid programs to to generate high-quality leads for sales ultimately contributing to revenue growth
• Develop cross-channel media plans for global programs across Google, LinkedIn, Meta, TikTok, and publisher buys with target goals and cost estimates
• Provide insights and recommendations for campaigns across the funnel from awareness to consideration to conversion
• Partner with Analytics to design and maintain reporting infrastructure: reporting trackers, Tableau dashboards with visibility into KPIs, pacing, and cost efficiency
• Manage, analyze and optimize the paid media budget end-to-end, including forecasting, pacing, and reporting performance to leadership and cross-functional partners
• Develop new campaigns with the Brand team, providing direction and feedback on creative to drive results
• Evaluate the cross-plantform paid media campaigns from targeting, bidding and creative to landing pages and provide recommendations to improve performance
• Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance
• Provide creative level insights to make adjustments to creative to improve performance with the Brand team
• Evaluate new potential vendors and partners, and build new testing frameworks to measure performance
• Oversee the paid media budget, including PO generation and processing, and make investment recommendations based on performance
• Identify bottlenecks and optimization opportunities to improve conversion rates across each prospect stage

We're definitely looking for you, if you...

• Have 6-8 years of paid media experience, managing large budgets with a focus on efficiency and ROI
• Have deep technical expertise in LinkedIn, Google Ads (Paid Search, Video, Demand Gen and Display/Programmatic), Meta, and TikTok.
• Are data-driven, Strong analytical skills with the ability to work autonomously to manipulate and analyze large datasets, with adequate knowledge of Microsoft Excel and Google Spreadsheets — pivot tables and ‘VLOOKUP’;
• Have demonstrated success building cross-channel reporting and tying paid media performance to OKRs and revenue.
• Are detail-oriented, good project management and organizational skills with the ability to work on tight deadlines;
• Have high standards for creative quality and user experience
• Have hands on experience in precision targeting and leveraging segments or third party data
• Have excellent communication and collaboration skills while working with internal teams and cross-functional partners
• Have proven success driving pipeline and revenue through multi-channel paid campaigns
• Have a track record of meeting aggressive growth targets in fast-paced environments

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About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.