Senior Manager of Insights & Analytics

LoopMe; York and North Yorkshire; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Paid Annual Leave and Bank Holidays

Competitive holiday allowance

Competitive stock options

Paid phone bill

Flexible working hours

Pension contribution

Paid Parental Leave - 20 weeks matern.

Season Ticket Loan

Travel benefits

Cycle to work scheme

Gym Discount & Free Yoga

Breakfast & refreshments

MacBooks for employees

Career and performance management

Social events and culture club

Medical & Dental benefits for US & AP“

Job summary

LoopMe’s Revenue team seeks a senior Analytics lead to own the measurement narrative, partner with Sales, Product and Client Services, and shape campaign measurement strategy across the platform. You will report to the SVP of Agency Partnerships and be a trusted advisor across the org on all things measurement.

You will lead research and analytics support for Sales and Marketing, including audience data, network metrics, normative benchmarks, and campaign insights that power case studies and

Qualifications

• Media research experience across publishers/agencies/DSPs/SSPs/DMPs or ad networks.
• Clear, precise communication of findings to senior stakeholders.
• Proficiency with AI tools (Claude, Gemini).
• Strong analytical ability with complex data sets and media metrics.
• Deep understanding of media planning, reach, frequency, audience and measurement.
• Experience with syndicated media research tools and ad effectiveness platforms.
• Proficiency in Excel and PowerPoint; ability to build compelling visuals.
• Knowledge of brand lift, MMM and geo incrementality testing.
• Senior IC track record, owning ambiguous problems to shipped outcomes.
• 8+ years in marketing or media analytics.

Responsibilities

• Lead research and analytics support for Sales and Marketing, including audience data and campaign insights.
• Leverage LoopMe’s measurement solutions to develop analyses for stakeholders.
• Own the internal product story, benchmarks, and case studies that position LoopMe in the market.
• Collaborate with Product leadership to shape new measurement capabilities.
• Manage third-party measurement vendors and evaluate new solutions.
• Lead market research and tentpole insights from surveys to collateral for sales.
• Partner with revenue leadership to scale the insights function for key accounts.
• Serve as senior IC for research conversations with clients.
• Design and implement AI-enabled workflows to solve high-priority measurement problems.
• Ensure methodological rigor with documentation of assumptions and limitations.

Skills

Media research experience

Executive storytelling

AI tools (Claude, Gemini)

Analytical storytelling

Media planning & math

R and Python

Syndicated tools & analytics

Excel & PowerPoint

Measurement methodologies (brand lift,

Tools

R

Python

Job description

• You’ll join LoopMe’s Revenue team in a senior, high-visibility role at the center of the commercial organisation partnering with Sales, Product, and Client Services leadership to shape campaign measurement strategy, own the analytical narrative behind our platform, and help clients understand the real business impact of their advertising. You’ll report to the SVP of Agency Partnerships and be a trusted advisor across the org on all things measurement
• Lead research and analytics support for Sales and Marketing, including audience data, network metrics, normative benchmarks, and campaign insights that power case studies and sales collateral
• Leverage LoopMe’s proprietary measurement solutions and syndicated tools to develop and present audience and campaign analyses to senior client and internal stakeholders
• Own the internal product story and market narrative — benchmarks, meta-analyses, and case studies that define how LoopMe is positioned in market
• Partner directly with Product leadership to shape new measurement capabilities and enhancements to LoopMe’s advertising outcomes platform
• Manage third-party measurement vendors and partners, evaluating new solutions against vendor capabilities, industry trends, and evolving client needs
• Lead the market research and tentpole insights function end to end — developing and launching surveys, identifying key insights and audiences, and building collateral for the sales team
• Partner with revenue leadership to build and scale the insights function in support of key accounts
• Serve as the senior point of contact for research and measurement conversations with clients
• Design and implement AI-enabled workflows to solve high-priority client measurement problems
• Set the bar for analytical rigor across the function — methodology validation, cross-checking, and defensible documentation of assumptions and limitations

Benefits

• Paid Annual Leave and Bank Holidays
• Competitive holiday allowance
• Competitive stock options
• Paid phone bill
• Flexible working hours
• Pension contribution
• Paid Parental Leave - 20 weeks maternity & 4 weeks paternity leave
• Season Ticket Loan
• Travel benefits
• Cycle to work scheme
• Gym Discount & Free Yoga
• Breakfast & great selection of refreshments
• Great company equipment MacBooks for employees
• MacBooks for employees
• Career and performance management
• Social events and culture club
• Medical & Dental benefits for US & APAC

Media research experience at a web publisher, media agency, DSP, SSP, DMP, or ad networkClear, precise communication of findings and recommendations to senior client and internal stakeholders, with strong attention to detailProficiency working with AI tools, including Claude and GeminiStrong analytical ability, with the confidence to build and interpret quantitative analyses across complex data sets and media metricsDeep understanding of media planning and media math — reach, frequency, audience composition, uplift, and outcomes measurementWorking knowledge of R and PythonExperience with syndicated media research tools, ad effectiveness platforms, and analytics toolsProficiency in Excel and PowerPointKnowledge of measurement methodologies including brand lift, MMM, and geo incrementality testingProven track record operating as a senior IC — owning ambiguous problems and driving them to defensible, shipped outcomes with minimal directionStrong knowledge of the programmatic ecosystem8+ years of experience in marketing or media analytics (agency- or brand-side experience preferred)Experience building measurement POVs or research collateral in support of a sales or new business teamFamiliarity with brand lift, foot traffic attribution, sales outcomes, MMM, and geo-based incrementality measurement methodologies