Senior Manager, International Category Development

Newell Brands; Lichfield; Hybrid; GBP 100,000 - 130,000; Full time

Benefits offered by this job

Hybrid work

LinkedIn Learning

Product discounts

Employee referral bonus

Employee assistance

Diversity & Inclusion groups

Job summary

Newell Brands is seeking a Senior Manager, International Category Development to lead category leadership across key markets in EMEA and APAC. The role focuses on sustainable growth for brands like Sharpie, Yankee Candle, NUK, and more within a hybrid UK-based context.

You will collaborate with Marketing, Analytics, and Sales Planning to drive category storytelling, merchandising, and joint business planning. Regular travel is required.

Qualifications

• Proven category and shopper insights leadership in a large multinational.
• Strong understanding of retailers' selling processes.
• Experience with syndicated data tools (Nielsen/Circana/GfK) and MS Office.
• Willingness to travel internationally 25-35%.

Responsibilities

• Lead international category development for EMEA and APAC.
• Develop insight-driven selling stories on assortment, shelving, and promotions.
• Share insights with cluster teams for customization and execution.
• Coach sales teams on category intelligence and strategies.
• Collaborate to update category playbooks and tools.

Skills

Category insights management

Retailer selling process understanding

Syndicated data tools

MS Excel & PowerPoint

Travel availability

Tools

Nielsen Circana GfK

JDA

Prospace

Spaceman

Job description

Career Opportunities: Senior Manager, International Category Development (14809)

Requisition ID14809-Posted09/14/2026-United Kingdom-Hybrid-Full-Time-Sales Planning- Additional Job Posting Location(s) (7)

Senior Manager, International Category Development

One of the locations: Poznan, PL; Prague, CZ; Milan area (Pogliano Milanese), IT; Manchester area (Cheadle); London (Hammersmith), UK

Reports to: Senior Director Regional Sales

Contract type: Permanent

Your Role & Team in a Nutshell

As a Senior Manager, International Category Development, you will lead category leadership in the marketplace for brands like Sharpie, Yankee Candle, NUK, Breville, Spontex, Coleman and others. Your role will involve driving sustainable retailer category growth and enhancing brand presence both in-store and online for the wide Newell Brands portfolio in selected countries in EMEA and APAC.

You will work independently and collaborate with various teams: Category Development, Category Management, Marketing, Consumer, Shopper & Market Insights, and the Sales Leadership team. Together, you will implement a Category Growth Selling Model. This model will support annual customer joint business planning and the successful selling of key Newell category growth initiatives.

We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities:

• Support strategic growth priority categories and key innovation projects in the selected countries in EMEA and APAC.
• Develop insight-driven, international category selling stories regarding assortment, shelving, display/merchandising, and promotion strategy.
• Disseminate international selling stories to cluster sales/marketing teams for customisation.
• Produce actionable insights and suggest recommendations to influence business direction.
• Collaborate with Global Brand, Analytics, International Marketing, and Sales Planning to update category playbooks.
• Provide expertise, coaching, and training to sales teams on leveraging category intel.
• Connect regularly with the Global Category Development team and participate in monthly team meetings.
• Engage in monthly CSI share-out meetings to understand existing research and influence future learning plans.
• Deploy new content/stories to the category management team through monthly Category Leadership connect meetings.

What You’ll Need

Minimum:

• Proven category and shopper/consumer insights management experience in a large international company
• Understanding of retailers’ selling process
• Profound understanding of syndicated data, measures and software (e.g. Nielsen, Circana, GfK, etc.)
• Good command of MS Excel, PowerPoint, Outlook
• Willing to travel internationally 25-35% of the time

Your advantage:

• Omni-channel shopper knowledge and understanding of pain points
• Knowledge of space management principles and software (e.g. JDA, Prospace, Spaceman, etc.)
• Storytelling – effective content creation that sets up category growth opportunities
• Agility and ability to work and thrive in a matrix organization

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program – an opportunity to get a bonus
• Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
• Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster Diversity & Inclusion
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/ If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.