Senior Manager, Global Campaigns

Basware; City Of London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading technology company is seeking a Senior Manager for Global Campaigns to drive demand through strategic marketing initiatives. The perfect candidate will have over 5 years of B2B marketing experience and a strong background in developing global campaigns. This role emphasizes collaboration with sales teams and innovative data-driven approaches to enhance marketing effectiveness. Join us at the forefront of transformative enterprise finance solutions.

Benefits

Financial stability of a global company

Innovation in enterprise accounts payable

Opportunity to work with Fortune 500 clients

Qualifications

• 5+ years of experience in B2B marketing with an end-to-end focus.
• Proven track record in developing global campaigns.
• Strong understanding of demand generation.

Responsibilities

• Lead end-to-end planning and development of marketing campaigns.
• Build global campaigns strategy for pipeline generation.
• Align marketing activities to sales objectives.

Skills

B2B marketing experience

Global Campaign management

Data-driven marketing

Demand generation

Pipeline acceleration

Education

Bachelor’s degree in Marketing, Business or related field

Job description

Ready to join the clear market leader and help pioneer the future of Invoice Lifecycle Management?

At Basware, we didn’t just create the electronic invoice—we revolutionized how the world’s largest organizations manage, automate, and control their Accounts Payable operations. With over USD $10 trillion in invoices processed globally, Basware ensures compliance, eliminates errors, and prevents fraud across jurisdictions. Recognized by Gartner, Forrester, and IDC as the #1 solution in our category, we’re trusted by 6,000+ customers worldwide.

As governments mandate e-invoicing and compliance across more countries, the market is hotter than ever—and Basware is leading the charge. Now, we’re scaling fast and expanding our reach. This is your opportunity to join a global leader and shape the future of enterprise finance transformation.

We are now seeking a Senior Manager, Global Campaigns—an experienced, data-driven marketer with a proven track record of developing and executing high performing, integrated, marketing campaigns in a matrixed, international B2B SaaS marketing organization. The role is responsible for the strategic planning and development of scalable programs to drive demand for the business and its growth goals and reports into the Director, Global Campaigns.

Senior Manager, Global Campaigns leads the development of marketing campaigns, including defining the end-to-end marketing strategy and mix for those programs, with a global-first, scalable mindset.

This individual acts as a strategic marketing partner for sales leaders. The role works closely with the rest of the marketing and wider teams to plan, develop, execute, measure and optimize multi-channel demand generating campaigns, across the full marketing mix, in alignment with global and/or regional priorities and targets.

Key Responsibilities

• Take ownership for end-to-end planning and development of marketing campaigns. Ensure these campaigns are aligned to strategic direction
• Build out global campaigns strategy and programs that deliver scalable, sustainable results across all our markets, focusing on pipeline generation, pipeline quality and sales cycle acceleration
• Ensure all global campaigns are insight-driven, audience-led, aligned to our ICP and supportive of our global strategy and growth objectives
• Create a cross-functional program approach for demand generation engaging sales, product and other relevant stakeholders to create a unified approach to our growth efforts
• Be a trusted partner and fosters strong working relationships with Sales teams to ensure marketing activities are delivering on sales objectives. Align marketing activities to sales territory plans
• Drive annual and quarterly planning to ensure campaigns and activities are of an optimal channel mix, have clear deliverables, drive maximum ROI and ultimately create the pipeline required
• Play a role in developing a common set of KPIs by which the wider marketing organization will measure success in demand generation, including pipeline quality metrics
• Slice, dice, and analyze data to create a segmented approach to drive engagement across multiple audiences and buyer/user personas
• Ensure that the demand generating activities can consistently deliver leads into the MDR function, at a level that ensures we meet our MQL targets
• Identify and test new initiatives and tactics, and collaborate with Proposition Marketing to continually think of new global campaigns
• Create a testing framework, and identify and test new channels and tactics, working closely with Channel / Media Planning and Data Ops to measure and optimize results
• Reporting, budget and data management
• In depth understanding of ROI from demand generation activities and continuously drive optimization
• Can create opportunities to meet with customers and prospects on a regular basis metrics, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plans

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in B2B marketing, with an end-to-end focus on Global Campaign management
• Proven track record in global campaigns, both strategy and execution
• Experience in SaaS or technology industry preferred
• Experience in working very closely with Marketing Development reps to drive MQLs and Opportunities
• Strong understanding of demand generation and pipeline acceleration

Success Metrics

• Generation of marketing-sourced pipeline against targets
• Improved lead quality from Lead-to-MQL-to-SQL conversion rates
• Campaign ROI: Positive return on marketing investments
• On-Time Delivery with campaigns launched on schedule
• Increased Brand Awareness across our key markets

Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI-driven technologies into their work. We support continuous learning in this area.

Why Basware

Basware is the global leader in Invoice Lifecycle Management, trusted by the world’s largest and most sophisticated organizations. With 40 years of innovation, a world-class partner ecosystem, and unmatched automation capabilities, Basware empowers companies to build AI-powered, future-proof AP operations that work at enterprise scale.

Our culture blends openness with global ambition where voices are heard, ideas matter, and people support each other. You will join a team that cares deeply about the craft of presales and celebrates creativity, diversity, and continuous learning.

Basware offers

• Financial stability of a global company with $230 million in revenue and a track record of profitability for 30 years, owned by AKKR since 2022
• Leading edge software products in the enterprise accounts payable and invoice automation market
• Strong brand, global reach, and an installed base of 3,000+ customers and over a million enterprise users in 100 countries
• A unique company culture where Baswareans collaborate; the true ‘We’ glues everything together and creates a feeling of inclusion and generates genuine passion to succeed and celebrate achievements together. We are all Baswareans no matter what our background. We Drive Customer Value, We Take Ownershipand We Are Bold

Award-winning Culture

Basware has been named a ‘Great Place to Work’ company. We received the distinction of being named one of "The Best and Brightest Companies to Work For" in the US for multiple consecutive years. Our culture is outstanding, and we hope you’ll consider joining our team!

As an added benefit, you’ll have an opportunity to build your experience by working with an exceptional client base that includes leading Fortune 500 accounts!

We’re Growing!

Basware is in an exciting growth phase and actively recruiting. The position offers flexibility and can also be home-based, giving you the freedom to work from wherever you thrive best.

For more information about life at Basware, please visit our website at: basware.com

TO APPLY: Please upload your resume, along with your salary requirement.