Senior Manager, Full Funnel Marketing

Lloyds Banking Group; City of Westminster; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading financial services organization in the UK seeks a Senior Manager of Full Funnel Marketing to lead innovative marketing efforts and drive customer acquisition. This pivotal role focuses on implementing the Customer Lifecycle Management strategy and managing agile teams to foster long-term relationships. The ideal candidate will spearhead growth initiatives, manage substantial marketing budgets, and deliver impactful marketing campaigns designed for lasting customer engagement. Excellent leadership and commercial acumen are essential.

Benefits

Generous pension contribution of up to 15%

Annual bonus award

Share schemes including free shares

Discounted shopping benefits

30 days' holiday with bank holidays

Wellbeing initiatives and generous parental leave

Qualifications

• Proven experience in designing successful acquisition marketing plans.
• Deep knowledge of media channels for effective marketing.
• Experience of managing large-scale marketing budgets.

Responsibilities

• Lead the execution of the CLM plan and define growth initiatives.
• Inspire the team and promote a culture of excellence.
• Stay updated with marketing trends for continuous improvement.
• Manage campaigns and ensure smooth transitions for BAU delivery.

Skills

Marketing execution and creativity

Agile methodologies

Commercial acumen

Stakeholder management

Innovation

Job description

Overview

Role Purpose: Are you ready to lead the execution of innovative marketing as part of our Customer Lifecycle Management Strategy, for Acquisition and Onboarding? As the Senior Manager of Full Funnel Marketing, you'll drive the implementation of Customer Lifecycle Management (CLM), focusing on targeted acquisition of high potential customers and the gamified activation and onboarding journeys that set the tone for a long and enduring relationship for key customer segments. This is a critical role in our marketing strategy, focused on driving real growth in our priority customer segments, enabling the future deepening and retention that build lifetime value. Your leadership will be pivotal in defining growth initiatives and mobilising agile teams to drive change and deliver impactful results. You will lead the execution of innovative marketing strategies as part of the CLM strategy, focusing on growth in priority customer segments, understanding performance levers for high-quality growth, defining growth initiatives, and mobilising agile teams to inspire change and deliver impactful results.

Responsibilities

• Implementation Leadership: Lead the execution of the CLM plan by defining hypotheses, assembling agile pods, driving exceptional communications experiences, signing off on plans and campaigns, and owning the outcomes.
• Marketing execution and creativity at scale: Leading, innovating and driving the exceptional delivery of growth initiatives across the full marketing stack for an experience-led suite of brands.
• Market Trends & Innovation: Stay abreast of marketing trends, continuously experiment with new routes to market, and leverage new data and technology.
• Agile Pods Management: Lead agile pods to tackle key marketing challenges, ensuring innovation at pace through temporary, lean, and cross-disciplinary teams.
• Campaign Handover: Ensure a smooth transition of successful campaign work to Growth, CRM, and Campaigns & Social accelerator teams for automation and BAU delivery.
• Team Leadership: Inspire and nurture the team, fostering a culture of excellence and ensuring team members are fulfilled in their work.
• Full Funnel Marketing Planning & Execution: Proven experience in designing and delivering successful acquisition marketing plans, developing cross-channel marketing activations powered by insights and analytical rigor. Evidence of driving high quality acquisition in competitive markets, and a proven track record of leading world class multi-channel campaigns.
• Commercial Acumen: Leverage marketplace knowledge and a strong network to make key marketing decisions, driving commercial returns aligned with Group strategy. Experience of managing and optimising large scale £m marketing budgets for brands.
• Marketing Innovation: Drive innovative marketing campaigns that get noticed and deliver commercial outcomes, working within agile methodologies to test, learn, and scale successful hypotheses. Deep knowledge of traditional and emerging media channels, enabling sound judgement on the right plan to deliver target outcomes.
• Agile Operating Models: Advocate for agile ways of working, role modelling servant leadership, and influencing key changes to improve marketing agility.
• Stakeholder Management & Influencing: Manage expectations and foster trust and collaboration, anticipating and mitigating conflicts to gain long-term commitment. With evidence of operating in large complex organisations, winning commitment to move at pace.

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we're committed to creating an environment in which everyone can thrive, learn and develop. At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

Benefits

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

We keep your data safe. We’ll only ever ask you to provide confidential or sensitive information once you have formally been invited to an interview or accepted a verbal offer to join us, at which point we run our background checks. We’re focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.