Senior Manager, Direct-to-Fan (EMEA)

Warner Music Group; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global music company is seeking a Senior Manager, Direct-to-Fan (EMEA) to enhance artist-fan connections. Applicants should have over 5 years of experience in digital marketing, specifically in building community and data-driven marketing strategies. The role involves collaboration with label marketing teams, advocating for fan-first approaches, and employing innovative ideas to ensure long-lasting artist relationships. Candidates with fluent English and additional EMEA languages are preferred.

Benefits

Inclusive workplace

Creative environment

Diverse team

Qualifications

• 5+ years’ experience in direct-to-fan or digital marketing roles.
• Strong understanding of fan behavior and data-driven marketing.
• Excellent communication skills and experience with senior stakeholders.

Responsibilities

• Shape and execute the global D2F strategy in EMEA.
• Build relationships with label marketing leaders.
• Define KPIs for D2F adoption and evaluate campaign performance.

Skills

Direct-to-fan marketing

Digital marketing

Community building

Data-driven marketing

Collaboration

Communication

Tools

CRM platforms

E-commerce platforms

Community platforms

Job description

Senior Manager, Direct-to-Fan (EMEA)

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Overview

The Senior Manager, Direct-To-Fan (EMEA) will support Warner Music Group’s strategy for connecting artists and fans across the region, embedding modern fan engagement into campaigns and artist development. Working closely with frontline labels, Global Marketing’s Audience and Fan Engagement teams, the role helps deliver innovative, data-driven initiatives that strengthen artist-fan relationships and build lasting value.

Reporting to the SVP, Global Direct-To-Fan Services, this role is designed for a forward-thinking marketer who understands fandom as both culture and commerce. The Senior Manager will champion new platforms, technologies and community-first models that give fans real value, ensuring Warner artists across EMEA remain at the forefront of how music and fandom evolve.

Primary Responsibilities

Strategy & Leadership

• Partner with the SVP, Global Direct-To-Fan Services to shape and execute the global D2F strategy in EMEA.
• Serve as the senior regional lead for D2F, building trusted relationships with label marketing leaders and ensuring alignment between global priorities and local execution.
• Advocate for a fan-first approach, embedding D2F into campaign planning and artist narratives across the region.
• Champion innovation by driving new platforms, tools and community models across EMEA.

Fan Acquisition & Engagement

• Shape how fans discover, sign up and stay engaged, making sure fans have compelling reasons to join and keep coming back.
• Partner with Audience and Fan Engagement teams to move casual listeners into active superfans using first‑party data, direct comms and community building.
• Define and share best practices on how labels can cultivate fandom beyond social algorithms, including direct communication channels and fan monetization.

Collaboration & Support

• Build strong partnerships with the EMEA label teams, ensuring D2F insights and practices are embedded throughout the label group.
• Partner with D2F leads globally to embed fandom at the heart of regional marketing campaigns.
• Serve as a strategic advisor to label marketers, enabling them to leverage D2F platforms and data effectively.

Measurement & Insights

• Define KPIs and success metrics for D2F adoption, with a focus on fan growth, engagement and lifetime value.
• Leverage analytics to evaluate campaign performance, providing insights to optimize strategies and demonstrate impact.
• Continuously assess emerging trends in fandom, consumer behavior and digital culture, ensuring Warner artists stay ahead of the curve.

Experience Level

• 5+ years’ experience in direct-to‑fan or digital marketing roles with regional or multi‑market scope.
• Track record of adopting new platforms and practices across teams or markets.
• Strong understanding of fan behavior, community building and data‑driven marketing.
• Skilled collaborator with experience supporting senior stakeholders and cross‑functional partners.
• Familiarity with CRM, e‑commerce and community platforms within music or creative industries.
• Excellent communication and collaboration skills; ability to translate global strategy into local execution.
• Fluency in English; additional EMEA language skills (French or German) a plus.
• Experience working in EMEA, outside of the UK, also a plus.

About You

• A modern D2F strategist who thrives at the intersection of culture, technology and fandom.
• Curious and forward‑thinking, always exploring new ways to connect artists and fans.
• Data‑informed but fan‑first and able to balance insight with creativity, innovation and community building.
• Collaborative and influential, with the ability to embed new practices across diverse teams.
• Passionate about music and fan engagement, with a strong belief in the power of fandom to build long‑term artist careers.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.