Senior Manager, Customer Marketing Communications

Rival; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading SaaS company in Greater London seeks a Senior Manager of Customer Marketing Communications. This role involves developing and executing customer communication strategies across multiple digital platforms to enhance engagement and retention. The ideal candidate has extensive experience in digital marketing, data analysis, and team leadership in a B2B environment. This position offers opportunities for professional growth within the company and promotes a people-first culture that values diversity and collaboration.

Benefits

Flexible hours

Performance-based bonuses

28 days paid leave

Wellness perks

Qualifications

• Proven track record in B2B or SaaS digital marketing.
• Experience in customer journey mapping and data analysis.
• High technical fluency in MarTech tools.

Responsibilities

• Define and implement the digital comms strategy.
• Manage a team of Digital Comms specialists.
• Oversee email campaign execution and optimization.
• Champion generative AI tools for marketing.

Skills

Digital marketing strategy

Email marketing expertise

AI/ML integration

Analytical skills

Customer segmentation

Education

Bachelor’s degree in Marketing or Business

Tools

Jira

Tableau

Google Suite

Job description

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy‑to‑use, powerful tools that make everyday work faster and easier. Today, our cloud‑based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five‑person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology‑enabled businesses, making Pipedrive the fifth unicorn from Estonia.

We’re looking for a Senior Manager of Customer Marketing Communications to lead and elevate Pipedrive’s core customer communication strategy. In this role, you will ensure customers receive timely, relevant, and engaging information at every stage of their lifecycle, from sign‑up and onboarding to retention, expansion, and beyond - across all digital touch points including email, in‑app messaging, whatsapp, app‑push notifications and SMS. You will report into VP of Customer Marketing and lead a dedicated team of 5 individuals in shaping the content, cadence, and frequency of communications to drive revenue growth, deepen product adoption, and strengthen long‑term customer loyalty.

Your new adventure:

• Define the overall digital comms strategy, including channel planning (e.g., email, in‑app messaging, push notifications) and content roadmap to meet customer marketing goals
• Manage and develop a high‑performing team of Digital Comms specialists, fostering a culture of digital and AI proficiency
• Oversee the strategy, execution, and continuous optimization of email campaigns (e.g., lifecycle emails, newsletters, product updates) to improve click‑through rates, and conversion metrics
• Drive the strategy for effective in‑app and push notification campaigns to guide user behavior, announce new features, and boost adoption
• Champion the use of generative AI tools and other technological solutions to improve team productivity, content creation efficiency, segmentation accuracy, and communication personalization
• Work closely with the design teams to ensure all digital communication is on‑brand, consistent, and adheres to high‑quality standards
• Establish KPIs and reporting metrics for comms channels
• Analyze campaign performance and customer engagement data and test new AI‑driven personalization models, to inform and adjust future strategy.
• Partner closely with our Product teams and the broader Marketing organization to ensure customer communications are aligned with product roadmaps and GTM strategies
• Maintain best practices for email deliverability, data privacy, and compliance (e.g., GDPR, CAN‑SPAM)

Does this sound like you?

• Proven track record of leading digital marketing, customer lifecycle, or customer communications teams, preferably in a B2B or SaaS environment
• Experience in customer journeys, utilizing data and customer behavior to design automated journeys and drive key business metrics of revenue
• Experience working with email marketing and campaign management tools
• Demonstrated ability to strategically evaluate and integrate AI/ML tools to drive marketing efficiency and personalization
• High technical fluency and a proactive approach to adopting new MarTech and AI capabilities to support Pipedrive’s AI‑native product vision
• Strong analytical skills and exposure to A/B and multivariate testing techniques
• Attention to detail in dealing with complex projects and time‑sensitive initiatives
• Knowledge of customer databases, customer segmentation
• Proficient in the use of Google suite of products, such as Docs, Sheets, and Slides
• Experience with Jira, and Tableau for project management and data analysis
• Bachelor’s degree in Marketing, Business, or related field, or equivalent related professional experience; Graduate degree a plus

Why Pipedrive:

• People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
• Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
• We’ve got you – Your well‑being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance‑based bonuses, 28 paid leave days, well‑being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
• Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
• Packed with purpose – Help 100,000+ small and medium‑sized businesses grow and succeed while doing meaningful, customer‑driven work

Based on this role’s access to certain data, Pipedrive might conduct a pre‑employment background investigation in conjunction with your application for employment with our company. Such data will be handled in accordance with Pipedrive’s Privacy Policy for Recruitment.

Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.

Please note that for this role we’re currently unable to offer relocation assistance or visa sponsorship.

If this is something for you, send us your resume (in English) or a link to your LinkedIn profile and please add why we should pay extra attention to your application.