Senior Manager CRM (4 month Fixed Term Contract)

Ecotricity; Stroud; On-site; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Healthcare plan

Life assurance

Pension

Volunteering Day

Hybrid working

Discounts

Holiday 25 days

Cycle to work

Onsite parking

Job summary

Ecotricity is seeking a strategic CRM leader to shape lifecycle strategy, drive engagement and retention, and deliver measurable commercial outcomes while our maternity leave coverage is in place.

You will set the CRM direction, prioritise the roadmap, and collaborate with the CRM Manager, Data, and IT to deliver high‑performing lifecycle programs using Salesforce Marketing Cloud. You’ll be based near Stroud with a weekly office presence.

Qualifications

• Proven experience leading CRM strategy for a progressive brand or organisation.
• Strong ability to reduce churn and improve conversion through lifecycle planning.
• Experience guiding CRM teams with data, insights, and analytics to drive decisions.

Responsibilities

• Set the CRM vision, strategy and roadmap across acquisition, onboarding, engagement, retention, save, and win-back.
• Provide strategic direction to the CRM Manager and cross-functional partners.
• Identify opportunities to reduce churn and increase lifetime value.
• Define segmentation, personalisation and lifecycle frameworks for CRM activity.
• Champion Salesforce Marketing Cloud usage and data-driven decision making.
• Review performance and steer optimisation priorities.

Skills

CRM strategy

Senior stakeholder influence

Lifecycle marketing

Data & analytics collaboration

Tools

Salesforce Marketing Cloud

Job description

This role is a 4 month fixed term contract.

CRM is central to Ecotricity’s growth. We’re looking for a strategic leader who can make an immediate impact - sharpening our lifecycle strategy and reducing churn while our current superstar is on maternity leave.

You won’t be building journeys - you’ll be integral in setting the direction, prioritising the roadmap, and elevating the performance of the CRM. Working closely with the CRM Manager (who owns journey build and execution), Data, and IT, you will ensure we deliver high‑performing lifecycle programs that increase engagement, retention, and lifetime value.

You’ll also act as the marketing lead for Salesforce Marketing Cloud, ensuring the team uses the platform to its full potential and that CRM becomes a growth engine for the business.

Reporting to the Head of Marketing, you’ll influence senior stakeholders, shape customer strategy, and drive measurable commercial outcomes.

For this role, you'll need to be based within a reasonable distance and able to travel to our office in Stroud, Gloucestershire as the role requires a weekly office presence.

What Will You Do?

CRM Strategy & Leadership

• Set the CRM vision, strategy, and roadmap across acquisition, onboarding, engagement, retention, save, and win‑back.
• Provide strategic direction to the CRM Manager, who owns journey build, execution, and day‑to‑day operations.
• Identify the biggest opportunities to reduce churn and increase LTV, and ensure the team is focused on the highest‑impact work.
• Define segmentation, personalisation, and lifecycle frameworks that guide all CRM activity.
• Ensure Salesforce Marketing Cloud is used strategically - championing automation, triggers, and data‑driven decision‑making.
• Review performance, diagnose issues, and steer optimisation priorities.

Cross‑Functional Influence & Stakeholder Leadership

• Act as the senior voice for lifecycle and conversion across Marketing, Digital, IT, and Operations.
• Partner with Data and IT to ensure CRM data, triggers, and event structures support advanced lifecycle marketing.
• Work closely with Brand and Communications to ensure consistent messaging across channels.

Performance, Insight & Governance

• Own CRM performance KPIs - engagement, conversion, retention, churn, and revenue impact.
• Translate insight into clear strategic actions for the CRM Manager.
• Manage budgets for CRM tools, experimentation, and optimisation.
• Ensure governance, compliance, and best practice across all lifecycle activity.

About You

You’re a strategic CRM leader - someone who knows how to turn lifecycle insight into commercial impact. You understand the mechanics of CRM and experimentation deeply, but your strength lies in strategy, prioritisation, and influencing, not hands‑on build.

You bring

• A track record of reducing churn and improving conversion through lifecycle strategy.
• Strong commercial instincts and the ability to quickly identify high‑impact opportunities.
• Experience leading CRM teams, with operational delivery handled by others.
• Confidence working with data, insight, and analytics to shape decisions.
• The ability to influence senior stakeholders and drive cross‑functional alignment.
• A customer‑centric mindset and a passion for Ecotricity’s mission.

Requirements

• Proven experience leading CRM strategy for a progressive brand or organisation.
• Demonstrable success improving engagement, conversion, and retention at scale.
• Strong understanding of CRM platforms (Salesforce Marketing Cloud preferred).
• Deep knowledge of experimentation frameworks.

About Us

What's in it for you...

• Healthcare plan, life assurance and generous pension contribution
• Volunteering Day
• Hybrid Working
• Various company discounts (including shops, gyms, days out and events)
• Holiday of 25 days (plus bank holidays) & ability to buy/sell days
• Cycle to work scheme, car pooling and onsite parking available
• As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.

Flexibility Statement

The fast moving nature of the business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to utilise our people in the best possible way at all times and helps our colleagues to make the best contribution in a changing environment.

Ecotricity is Britain's overall greenest energy company- it’s more than just green energy – the breadth and depth of our work on green issues is unmatched. When we started back in 1995, we were the first company in the world to provide a new kind of electricity - the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewable energy.

We don't just supply green energy, we use the money from our customers' bills to make it ourselves too – we have built windmills and sun parks in Britain. We call this turning 'bills into mills'.

We don't just focus on energy though- we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost rainforests.

Ecotricity is an equal opportunities employer and is committed to providing equality for all.