Senior Loyalty Strategy Lead – Ecommerce Growth

Iceland Food Group; Wrexham; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

15% store discount

30% group restaurant discount

Healthcare

Wellbeing support

Partner discounts

Subsidised on-site restaurant

Job summary

Iceland Food Group is seeking a Senior Loyalty Manager to define and lead our online loyalty strategy, driving retention, frequency and CLV across the ecommerce platform. You will own the end-to-end loyalty proposition, partner with CRO, UX, and product teams, and work with CRM and insight teams to enable data-driven decisions.

The role requires senior stakeholder influence, strong commercial and analytical skills, and a track record of transforming loyalty programmes in ecommerce.

Qualifications

• Extensive experience managing a loyalty proposition.
• Strong commercial and analytical capability.
• Deep understanding of ecommerce customer journeys.
• Experience influencing senior stakeholders.
• Knowledge of CRM and loyalty platforms.

Responsibilities

• Define and own the online loyalty vision and roadmap for Iceland
• Lead the evolution of the loyalty proposition to drive growth
• Own loyalty performance including retention, frequency and CLV
• Embed loyalty across online customer journeys with CRO/UX/product teams
• Partner with CRM and insight teams; champion data-led decisions
• Influence senior stakeholders and manage technology partners.

Skills

Loyalty proposition management

Commercial & analytical mindset

Ecommerce customer journeys

Stakeholder influence

CRM and loyalty platforms

Tools

CRM systems

Loyalty platforms

Job description

Iceland Food Group is seeking a Senior Loyalty Manager to define and lead our online loyalty strategy, driving retention, frequency and CLV across the ecommerce platform. You will own the end-to-end loyalty proposition, partner with CRO, UX, and product teams, and work with CRM and insight teams to enable data-driven decisions.

The role requires senior stakeholder influence, strong commercial and analytical skills, and a track record of transforming loyalty programmes in ecommerce.