Senior Live Ops Designer - Racing Live Content Lead

EA SPORTS

Manchester

On-site

GBP 80,000 - 110,000

Full time

14 days+

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Job summary

Electronic Arts in Manchester is seeking a Senior Live Ops Designer for the EA SPORTS F1 team. You will lead the planning, creation, and live delivery of immersive content that excites and connects motorsport fans worldwide.

You will collaborate across Product, Economy, Engineering, UI/UX, Art, and Production to shape the future of racing games and deliver experiences that bring joy, inclusivity, and connection to millions of players.

Qualifications

5+ years designing and operating live service content or systems for AAA games (console, PC, or mobile).
Experience using live ops tooling to implement, schedule, and maintain content with reusable templates.
Deep knowledge of live service cadence, player motivation loops, and economy fundamentals.

Responsibilities

Own end-to-end planning and delivery of seasonal and promotional content roadmaps, including 8-week seasons, 4-week delivery periods, and limited-time drops, ensuring all content aligns with our live service vision.
Define content pillars for each season, translate them into actionable content plans, and implement items, offers, goals, passes, and themed beats using our live service tools.
Partner with Economy and Product to tune content for fairness, desirability, and pacing, maintaining a healthy in-game economy and supporting player engagement and retention.
Monitor content performance through dashboards and player feedback, identify issues rapidly, and guide iteration to improve player experience and content quality.