Senior Licensing Manager - 1 Year Contract

Gateway Licensing; City Of London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading toy and entertainment company in London is seeking an experienced professional to manage inbound licensing partnerships. The ideal candidate will leverage their extensive experience in the licensing industry to foster strong relationships, negotiate contracts, and shape the future strategic direction of partnerships. This role offers an opportunity to be part of a dynamic team dedicated to enhancing the LEGO brand's reach and relevance in the market.

Qualifications

• Extensive experience in toy, entertainment, or licensing industry.
• Proven success building and managing partnerships.
• Commercial mindset with marketing experience.
• Engaging communicator skilled at connecting across cultures.
• Curious problem solver thriving on innovation.
• Highly organized, balancing multiple priorities.
• Self-motivated and collaborative team player.

Responsibilities

• Build and nurture partnerships with inbound licensing partners.
• Apply commercial expertise to unlock partnership potential.
• Lead negotiations and manage contracts with precision.
• Stay informed about emerging IP trends.
• Shape future partnerships with strategic insights.

Skills

Partnership Management

Commercial Strategy

Negotiation

Market Insights

Communication

Problem Solving

Organization

Collaboration

Job description

Job Description

Would you like to be part of a global team driving the LEGO portfolio’s Inbound entertainment Licensing partnerships.

Come with your amazing Licensing industry experience to support the LEGO Group to continue reaching more children by bringing play to life through their most loved passions and brands!

This is a 1 year temp assignment. No relocation is provided for this role.

Play your part in our team succeeding

The Inbound Licensing team bring a range of awesome brands and IPs into the LEGO portfolio, in order to further enhance the reach and relevancy of the LEGO Brand with diversity of consumers globally. We pride ourselves in nurturing best in class relationships with our brand partners.

Core Responsibilities

• Build and nurture meaningful partnerships with key inbound licensing partners, ensuring exceptional collaboration at every touchpoint. Create strong internal and external networks that drive shared success and long-term relationships.
• Apply commercial and marketing expertise to unlock the full potential of each partnership—from portfolio development to marketing execution. Identify new opportunities across partner ecosystems to bring fans closer to the LEGO brand.
• Lead negotiations and manage contracts with care and precision. Secure mutually beneficial terms, guide complex deals through completion, and deliver results with accuracy and attention to detail.
• Stay curious and informed about emerging and trending IPs. Use your insight, data literacy, and instinct to guide the business toward the most relevant opportunities in entertainment, gaming, and consumer culture.
• Shape the future of our partnerships. Develop and implement category strategies and roadmaps grounded in industry knowledge, analytical thinking, and a clear understanding of our audiences.

Qualifications

• Extensive experience in the toy, entertainment, or licensing industry in a global role. (Experience across entertainment franchises preferable)
• Proven success building and managing partnerships—you collaborate with ease, negotiate with confidence, and create strong relationships that deliver mutual value.
• Commercially minded and creatively driven, with experience in marketing, buying, or other commercial functions. You enjoy turning insights into opportunities.
• A clear and engaging communicator, skilled at connecting with people across levels, cultures, and teams.
• Curious and inventive problem solver who thrives on innovation and challenges the status quo to find better ways of working.
• Highly organized and detail-focused, able to balance multiple priorities and move projects forward in a dynamic environment.
• Collaborative and self-motivated—you bring positive energy to a team and work independently with confidence.
• Open to travel when needed to meet partners and strengthen relationships.