Senior Lead - Digital Product

Virgin Atlantic; Crawley; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading travel company in Crawley is searching for a Senior Digital Product Owner to drive digital product strategies and enhance customer journeys. This hybrid role demands strong leadership in cross-functional teams and the ability to influence stakeholders while managing digital products. Candidates should have experience in Agile methodologies and a solid understanding of customer insights to deliver impactful solutions.

Qualifications

• Proven digital/technology experience in Digital Product functions.
• Experience in leading and working in cross-functional teams.
• Ability to translate technical details into simple compelling narratives.

Responsibilities

• Convert insight and strategy into deliverables and backlog items.
• Develop and deliver our Digital Product Strategy.
• Manage stakeholder relationships effectively.

Skills

Agile delivery methods

Stakeholder management

Communication skills

User research

Data-driven decision making

Tools

Azure DevOps

Jira

Adobe Analytics

Content Square

Job description

Overview

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Job details

Location: Hybrid, based at our VHQ Crawley
Hours: Full time, 37.5 hours per week, Monday to Friday
Contract Type: Permanent
Closing Date: 7th November 2025

At Virgin Atlantic Airways, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we're harnessing our spirit of entrepreneurship and innovation to challenge the status quo.

In a nutshell

The Senior Digital Product Owner plays a vital role in the creation, development and performance of the Virgin Atlantic portfolio of digital products and journeys. As the senior member of a multi-disciplined digital product team, they contribute at every stage of the product lifecycle, developing end to end customer journeys by connecting our strategy with our portfolio of digital products to drive forward enhancements and new product development across all product types, touchpoints and channels.

The role holder will be a leading part of a small, high performing team, focusing effort on the products and experiences that will have the biggest impact on revenue, engagement, and NPS. They will need to have a forensic understanding of customer and data insight, the ability to shape, define and deliver a product portfolio based on our strategy and vision, as well as the ability to shape and contribute towards the team's strategic thinking. The ability to influence stakeholders will be critical given the need for the role to connect strategy and delivery in a matrix structure.

The Senior Digital Product Owner will operate with autonomy and initiative to build and improve products and journeys that have demonstrable positive impact on our customers. They will work collaboratively with design and delivery management teams to jointly share learning, push standards and seek innovation, ensuring that the product roadmap is flawlessly implemented, and we delight our customers through every digital touchpoint.

Day to day

As Senior Digital Product Owner, you will:

• Convert insight and strategy into deliverables and backlog items - The ability to work with the business and the rest of the team to turn strategic thinking and insight into delivery-ready items as Epics, Features and ultimately User Stories that can be understood by developers.
• Develop and deliver our Digital Product Strategy - Mapping between our corporate, directorate, and stakeholder strategies and our digital product strategy to give a clear roadmap for how our digital product and experience will evolve. Executing against this roadmap.
• User Experience and Customer Research - The ability to work with researchers to have a deep understanding of customer drivers and behaviour to ensure that product development will drive the outcomes targeted and needed. Understanding of competitor landscape to help inform research etc.
• Test, Measure, Learn with Key Performance Indicators - You'll need to ensure performance is being tracked through multiple lenses. Be able to monitor performance against a set of KPIs and take corrective action should the product not be performing.
• Stakeholder management in a resource constrained environment - Ability to form strong working relationships with a wide range of stakeholders, processing a variety of inputs and ideas, suggesting a path through, and getting buy-in through data, evidence, diplomacy, and in time a track record of value delivery.
• Develop and embed new processes - Support the wider product and delivery teams in developing better processes and establishing digital development across Virgin Atlantic.

About You

Do you have proven digital/technology experience in Digital Product functions? Are you experienced leading and working in cross-functional teams and matrix working to build, shape, optimise and deliver digital products? Then this could be the role for you!

Alongside the above, we're looking for the following:

• Experienced in Agile delivery methods and using industry-standard tools, confident in running ceremonies
• Create roadmaps and prioritise backlogs thoughtfully so that we operate with the highest leverage and impact, executing against our strategy of becoming the most loved travel company
• Experience using technologies such as Azure DevOps / Jira, Adobe Analytics, Adobe Target, Content Square, Foresee (or other similar tools and platforms
• Excellent stakeholder management and the ability to easily form effective cross-team working relationships
• Excellent communication skills, including experience of influencing and persuading upwards, especially with senior stakeholders and our Leadership Team
• Ability to translate technical detail in to simple compelling narratives that can be converted in to tangible actions to address customer pain points or inform the strategy
• Good commercial sense, with an ability to understand and challenge business, design and user needs, ensuring that product solutions have a measurable benefit to the business
• Assisting and supporting the Digital Product Manager by deputising at working groups, supporting L&D, and coaching junior members of the team

Does the above sound like you? Then we'd love to hear from you!

Be yourself - Our differences make us stronger

Our customers come from all walks of life and so do our colleagues. That's why we're proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

To make your journey with us accessible and individual to you, we encourage you to let us know if you'd like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, [e-mail] feeling confident that we've got your individual considerations covered.

Our recipe for Leadership

At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here