Senior Journalist, WSE Digital

BBC; Greater London; Hybrid; GBP 41,000 - 52,000; Full time

Job summary

A leading broadcasting organization in London is looking for a dynamic individual to shape how captivating stories are told across social platforms. The role involves producing engaging content for platforms like Facebook, Instagram, and YouTube. The ideal candidate will have strong writing skills and experience in optimizing digital content. This position offers a competitive salary within a hybrid working environment.

Qualifications

• Ability to adapt writing style for various news and features.
• Experience with high-profile social media content.
• Analytical skills with a journalistic awareness.

Responsibilities

• Identify digital angles within compelling stories.
• Produce and distribute impactful social posts.
• Ensure social feeds are optimized for global audiences.
• Develop impactful digital storytelling formats.
• Navigate legal and editorial policies.

Skills

Strong social and online writing skills

Experience scheduling and optimizing digital content

Ability to spot stories and angles

Confidence to coordinate and guide audio teams

Knowledge of quantitative social listening tools

Tools

Final Cut Pro

Canva

Photoshop

Job description

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: WSE Digital, BBC News

LOCATION: London - Hybrid

PROPOSED SALARY RANGE: £41,200 - £52,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

You’ll shape how the world's most important and captivating stories are told through our social platforms – Facebook, Instagram, YouTube, TikTok and Twitter – and carve routes to in‑depth audio listening.

This is an ever‑evolving role at the heart of our digital team, liaising with audio makers around the BBC as well as independent production companies, identifying story lines with digital potential and crafting them into compelling social and online content for global audiences.

WHY JOIN THE TEAM

We are a creative, editorial content team. You’ll be producing content seen and trusted by millions of people globally, working with a range of content from breaking news, through to documentaries, fiction and comedy. At the heart of our team, you’ll have the opportunity to steer our agenda, collaborate with some of the best journalists, producers and artists in the business, and help evolve our visual storytelling.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Identifying digital angles and opportunities within some of the most compelling and captivating stories from around the world.
• Producing, writing, curating and distributing impactful social posts and videos (Facebook, YouTube, Instagram, TikTok and Twitter) that engage millions of people around the world.
• Ensuring our social and digital feeds are up‑to‑date and optimised for our global audiences.
• Developing impactful digital storytelling formats across social platforms, sharing best practice along the way.
• Navigating complex legal, editorial policy and rights issues as they particularly relate to digital storytelling and publishing.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• Strong social and online writing skills, with the ability to adapt your style to a wide range of complex news and feature stories – from breaking political developments and scientific discoveries to remarkable personal experiences and even comedy – reflecting the breadth of our programmes.
• Experience of scheduling and optimising digital content on high‑profile social media platforms.
• An aptitude to spot stories and angles within news and features audio content and develop them into compelling social and online content.
• Ability and confidence to coordinate, guide and share best practice with audio teams in digital culture and ways of working that enable them to tell their stories for social and online audiences.
• An analytical mind with knowledge of quantitative social listening and performance tools, and a journalistic awareness of how to apply insight into our storytelling.

DESIRED BUT NOT REQUIRED

• Skills and creativity working with BBC World Service graphic tools (e.g. Canva, Photoshop) to amplify visual impact.
• Knowledge of BBC World Service's schedule, programming and the way our audio stories are told.
• Experience producing and editing compelling vertical video using Final Cut Pro.
• Some training and digital culture sharing experience.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: [e-mail]

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.