Senior Insight Analyst

SF Recruitment (Tech); Wolverhampton; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

A leading distribution business in Wolverhampton is seeking a Senior Insight Analyst to deliver high-value commercial insights across various functions. This hybrid role involves analyzing pricing and margin performance while working with tools like SQL and Power BI. The ideal candidate will have a strong understanding of financial and marketing analytics and will play a critical role in enhancing profitability and operational efficiency.

Qualifications

• Experience in delivering commercial insights in a data-rich environment.
• Strong analytical skills across finance and marketing functions.
• Ability to work hands-on with complex datasets.

Responsibilities

• Provide proactive commercial and operational insight across various functions.
• Analyse pricing and margin performance.
• Deliver customer and SKU-level profitability analysis.
• Lead core inventory and purchasing analytics.
• Support analysis across the full order-to-cash process.

Skills

Proactive commercial analysis

SQL

Power BI

Excel

Google Analytics

Job description

Senior Insight Analyst

Location: Wolverhampton (Hybrid – 3 days on‑site)

Salary: £50,000 – £55,000

Type: Permanent

SF Technology is recruiting exclusively for a leading distribution business for a Senior Insight Analyst. This is a business‑critical position responsible for delivering high‑value commercial insight across a data‑rich, high‑SKU environment. The role plays a key part in strengthening pricing, margin, customer and product profitability understanding across the organisation.

Main Responsibilities

Provide proactive commercial and operational insight across finance, sales, e‑commerce, marketing, purchasing and warehouse functions.

Analyse pricing, rebates, margin performance and price realisation, supporting commercial decisions and profitability improvement.

Deliver customer and SKU‑level profitability analysis, including cost‑to‑serve modelling and contribution margin insights.

Lead core inventory and purchasing analytics such as ABC / XYZ, PPV, GMROI, stock health, and excess & obsolete stock trends.

Support analysis across the full order‑to‑cash process.

Conduct customer lifecycle, RFM and promotion effectiveness analysis to support commercial and marketing teams.

Provide insight into web and e‑commerce performance, including analysis using Google Analytics data.

Work hands‑on with SQL, Power BI, Excel, and the Fabric data warehouse to extract, transform and visualise complex datasets...