Senior Influencer Executive

BOOHOO GROUP; Manchester; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading international fashion retailer in Manchester seeks an experienced Influencer Marketing Lead to manage and expand a vast talent roster. Candidates should possess exec-level experience and exceptional communication skills, along with a passion for menswear. Responsibilities include sourcing influencers, performance reporting, and collaborating with marketing teams to fulfill campaign goals. The role offers a dynamic work environment and various employee benefits including a share scheme and generous discounts.

Benefits

25 days holiday plus bank holidays

Discretionary bonus scheme

Company share scheme

Life Assurance

Free gym membership

Employee assistance programme

Learning and development opportunities

40% discount across 8 brands

Qualifications

• Previous experience working in an Influencer Marketing role at exec level.
• Extremely well organised with the ability to juggle multiple streams of work.
• Experience working with fashion creators.

Responsibilities

• Head and manage a large roster of influencers.
• Source and recruit new influencers for the team.
• Report on performance across multiple platforms.

Skills

Excellent people and communication skills

Negotiation skills

Ability to act with pace

Confident in reporting

Passion for menswear influencer scene

Job description

Join the revolution at boohooMAN, where we're not just following trends - we're setting them. As a leading force in menswear, our collections and campaigns have disrupted the market worldwide. Our goal? To become the undisputed number one streetwear brand globally. Product is everything to us and we're not in the habit of doing anything substandard, not now, not ever. We're constantly pushing boundaries and bringing the latest trends to life as we always keep our products on-point to ensure our customers fits are consistently on lock. We're constantly responding and reacting to stay ahead of the game and need you to help us keep cracking on!

Your Team

We are boohooMAN. Our focus is on bringing attention to our brands and products with creative campaigns, social media and influencer outreach, PR & Comms, and events. For us, marketing means never, ever blending in or standing still. We learn from our successes and failures. Our way of working is inspiring and infectious. Everyone is passionate about achieving our mission to be a global fashion leader for e-commerce. Your influencer team have connections across the world, and you will be the person who shows the team how its done.

Your Role

We are looking for someone who strives under pressure and enjoys working in a fast-paced environment. Ideally the right candidate would have a strong interest in social media and influencer marketing whilst looking at culturally relevant influencers, events and brands across all social media platforms, including but not limited to Instagram, TikTok, Snapchat, Twitch and YouTube.

Your Tasks and Responsibilities

• Responsible to heading up and being the go-to person for their large roster of talent.
• Sourcing and recruiting new influencers and on boarding them to the BoohooMAN team.
• Working to agreed KPIs and performance metrics as clear measures of success.
• Responsible for all PO's, orders and posts for their roster
• Weekly reporting across various platforms and monitoring performance across Instagram, YouTube, Twitch and Tik Tok.
• Working alongside the wider marketing team to bring to life key objectives and goals within influencer marketing.
• Oversee celebrity attendance of our activations (trips, concerts, festivals etc)
• Influencer marketing developments (keeping up to date with any industry changes, new developments and feeding back to the team)
• Managing external Influencer reporting tools i.e.. Dash Hudson, IMAI and Branch analytics
• Assist in wider team send out's to support upcoming campaigns
• Management of all influencer/ supplier PO's and budget tracking.
• Ownership of the influencer calendar from a fashion campaign perspective.
• Feeding back to the wider team on content that has come through to be utilised across other marketing channels.

Requirements

• Previous experience working in an Influencer Marketing role at exec level
• Excellent people and communication skills
• Knowledge of influencer market and potential brand contacts
• Negotiation skills
• Ability to act with pace amongst a large team (predominantly based in the UK)
• Extremely well organised with the ability to juggle multiple streams of work
• Confident in reporting at a top line level
• Experience working with fashion creators
• Passion for menswear influencer scene across Youtube, Instagram, TikTok and Twitch

Benefits

• 25 days holiday plus bank holidays
• Discretionary bonus scheme
• Company share scheme
• Life Assurance
• Company Pension SchemeFlexible working hours
• Free gym membership and classes on a daily basis including yoga, PT classes and sound relaxation
• Employee assistance programme including 24-hour confidential helpline
• Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days.
• 40% discount across 8 brands, 20% discount on Debenhams
• Discount & Cashback portal
• Season Ticket Loans
• Learning and development support and opportunities both internally and externally
• Our social calendar? Next level!