Senior/HO Organic Strategist

Diony; Leeds; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Bonus schemes

Flexible working

Gym / wellbeing memberships

35+ paid holidays

Team socials

Job summary

Diony in Leeds is seeking a Head of Organic Strategy to shape the agency's future in SEO, Content, Digital PR and AI-driven search. You will lead a growing team, define the vision for our organic services and partner with clients to drive measurable growth.

You will own standards, mentor staff, build integrated strategies that boost visibility, traffic and revenue, and explore opportunities with GEO, AEO and new platforms.

Qualifications

• Demonstrated senior leadership in SEO, Content or Digital PR.
• Proven ability to mentor high-performing organic teams.
• Strong technical SEO knowledge with strategic perspective.

Responsibilities

• Define, lead and evolve Diony's organic offering across SEO, Content, Digital PR and AI-driven search.
• Own the vision, standards and continuous improvement of organic within the agency.
• Lead and mentor a growing team, establishing best practice across delivery stages.
• Build integrated organic strategies that increase visibility, traffic and revenue for clients.
• Identify new opportunities and embrace innovation, including GEO and AEO.

Skills

Senior leadership

Strategic/Commercial mindset

Technical SEO

AI-driven search awareness

Job description

Are you ready to define the future of organic search for a fast-growing agency? Do you thrive on shaping strategy, leading teams and turning SEO, Content, Digital PR and AI-driven search into one connected engine for commercial growth? If you're strategic, technically sharp and relentless about better outcomes, this is your next step.

At Diony, we don't just chase rankings, we embrace change and build what's next. As Head of Organic Strategy, you'll lead a growing team, own the vision for our organic offering, and ensure our clients stay ahead as search evolves through Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) and emerging platforms.

What you'll do:

• Define, lead and evolve Diony's organic offering across SEO, Content, Digital PR and AI-driven search.
• Own the vision, standards and continuous improvement of organic within the agency as the subject matter expert.
• Lead and mentor a growing team, establishing best practice across every stage of delivery.
• Build integrated organic strategies that increase visibility, authority, qualified traffic and revenue for clients.
• Identify new opportunities and embrace innovation, including emerging platforms such as ChatGPT, Perplexity and Gemini.
• Develop market-leading services that respond to the changing search landscape, including GEO and AEO.
• Work closely with wider marketing disciplines to ensure clients benefit from a truly connected strategy.
• Play a key role in new business, client leadership, thought leadership and the growth of Diony's organic proposition.

What we're looking for:

• Proven senior leadership experience in SEO, Content or Digital PR, ideally spanning all three.
• A strong track record of building and mentoring high-performing organic teams.
• Deep technical SEO expertise alongside a strategic, commercially-minded approach.
• Genuine curiosity about AI-driven search, GEO, AEO and how these are reshaping visibility.
• Agency experience (preferred), comfortable owning multiple client relationships at a senior level.
• Confident presenting strategy, demonstrating ROI and identifying growth opportunities.
• A collaborative leader with the autonomy and ambition to build something exceptional.

This role is ideal for an experienced agency professional who wants the autonomy to build something exceptional, inspire others and define the future of organic performance within a fast-growing business.

Everything you do should reflect Diony's values of Tenacity, Change, Empathy and Better challenging convention, embracing innovation, building trusted relationships and continuously striving for better outcomes for our clients, our people and the business.

The Head of Organic Strategy will own the vision, standards and evolution of the department, ensuring our services remain innovative, commercially focused and recognised as market-leading. Through strategic leadership, technical expertise and continuous improvement, the role will drive client success, grow the team's capabilities and establish Diony as a trusted authority in the evolving organic search landscape.

What you'll get:

• A leadership role with the autonomy to shape and define Diony's organic offering.
• Competitive benefits including paid training, career development, bonus schemes, flexible working, socials and team events.
• Extra perks: gym / wellbeing memberships, 35+ paid holidays (including your birthday), client commission, referral bonuses, quarterly socials and Flexi Fridays.

Ready to make your mark?

Lead, develop and future-proof Diony's organic offering by bringing together SEO, Content, Digital PR and AI-led search into one integrated strategy that delivers measurable commercial growth for our clients.