Senior GTM Finance Analyst, Self Serve

Webflow; United Kingdom; Remote; GBP 115,000 - 156,000; Full time

Job summary

A leading digital platform company is seeking a Senior GTM Finance Analyst to support topline forecasting and GTM strategy. This role involves analyzing performance metrics and financial modeling for the growth of the self-serve business. Ideal candidates will have strong communication skills and 4+ years of relevant experience in SaaS, with a focus on data-driven insights. This position offers competitive compensation and a comprehensive benefits package.

Benefits

Equity ownership (RSUs)

100% employer-paid healthcare

Flexible PTO

12 weeks paid parental leave

Qualifications

• 4+ years of experience in investment banking, consulting, strategic finance, or a related field.
• Experience with high-growth B2B or B2C SaaS businesses with a product-led growth (PLG) / self-serve motion.

Responsibilities

• Build, maintain, and improve financial models to forecast self-serve ARR.
• Partner with Marketing, Product, and Data to assess marketing impact.
• Perform ad-hoc strategic analyses to drive acquisition and retention.
• Set targets, track, and report on key self-serve KPIs.

Skills

Financial modeling

SQL

Python

Data analytics

Communication skills

Problem-solving

Education

BA/BS degree or equivalent experience

Job description

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support.

We’re looking for a Senior GTM Finance Analyst, Self Serve to support topline forecasting, reporting, and GTM strategy for Webflow’s Self-Serve motion. You’ll work closely with leadership and cross-functional teams to analyze the Self-Serve business and own the forecast.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• Cash compensation tailored to geographic markets. Base pay ranges by zone:
• United States (USD):
  • Zone A: $115,000 - $155,500
  • Zone B: $108,000 - $146,000
  • Zone C: $101,500 - $137,000
• Canada (CAD):
  • 131,100 - 176,500
• This role is eligible for Webflow's company-wide bonus program.
• Reporting to the Senior Manager, GTM Finance.

Responsibilities:

• Build, maintain, and improve financial models to forecast self-serve ARR.
• Partner with Marketing, Product, and Data to assess the impact of marketing campaigns, pricing & packaging changes, product launches, and macro trends.
• Perform ad-hoc strategic analyses to uncover opportunities to drive acquisition, expansion, retention, and monetization.
• Set targets, track, and report on key self-serve KPIs, driving accountability and aligning initiatives with company financial and strategic goals.
• Take part in our annual planning process through topline target setting.

Additional support: Webflow will help you identify development opportunities and incorporate them into your role.

Qualifications:

• BA/BS degree or equivalent experience.
• 4+ years of experience in investment banking, consulting, strategic finance, or a related field, ideally with high-growth B2B or B2C SaaS businesses with a product-led growth (PLG) / self-serve motion.
• Nice to have: SQL, Python, time series modelling, or data analytics experience.
• Strong financial modeling skills.
• Solid understanding of self-serve and PLG business models, including customer acquisition funnels, expansion levers, retention, and customer cohorts.

You’ll thrive as a Senior GTM Finance Analyst, Self Serve if you:

• Have excellent communication skills, with the ability to distill complex analyses into clear, concise insights.
• Are curious to dig into conversion funnel dynamics, product metrics, pricing & packaging changes, and customer behavior to uncover growth opportunities and strategic insights.
• Are familiar with key SaaS metrics such as ARR, retention, CAC/LTV, and unit economics.
• Effectively prioritize and deliver high-quality outputs, and proactively improve processes.
• Enjoy learning new technical skillsets.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees and their dependents.
• 12 weeks paid parental leave for both birthing and non-birthing caregivers, plus additional pregnancy disability leave for birthing parents.
• Flexible PTO for all locations and a sabbatical program.
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program.
• Monthly stipends to support work and wellness.
• 401(k) plan or pension schemes in countries where statutorily required, and other financial wellness benefits.

Remote, together. At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.