Senior Growth & Digital Marketing Strategist

The Travelers; Birmingham; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

The Travelers Europe is seeking a Senior Digital Marketing Consultant to drive paid and organic campaigns across social, email, and content to raise awareness and demand.

You will lead strategies, measure KPIs, optimize campaigns, and collaborate with Field Sales, Communications and Talent Acquisition to coordinate social and email efforts.

The role offers hybrid work per policy, with three days in office and two at home, and a chance to influence customers across markets.

Responsibilities

• Execute digital and content marketing strategies to raise awareness among target audiences, deepen engagement with valuable content, and increase demand using digital platforms.
• Develop understanding of KPIs and performance measurement to support optimization and tests, driving efficient results.
• Deploy digital marketing, social media and paid advertising campaigns and/or social selling programs with trafficking, tracking, approvals and testing.
• Plan and publish organic and paid social content, research performance, and inform segmentation and messaging with audience insights.
• Research daily and weekly email performance and test topic flow, calendar/frequency, personalization, and Salesforce Marketing Cloud journeys.

Job description

The Travelers Europe is seeking a Senior Digital Marketing Consultant to drive paid and organic campaigns across social, email, and content to raise awareness and demand.

You will lead strategies, measure KPIs, optimize campaigns, and collaborate with Field Sales, Communications and Talent Acquisition to coordinate social and email efforts.

The role offers hybrid work per policy, with three days in office and two at home, and a chance to influence customers across markets.