Senior Game Designer | Candy Crush Saga

King; City Of London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading interactive entertainment company is seeking a Senior Game Designer in London. This role involves designing engaging gameplay experiences and collaborating across disciplines. Ideal candidates should be innovative, analytical, and possess a growth mindset. Experience in designing F2P games and puzzle games is a plus. Join a company with a mission of making gaming fun for millions worldwide.

Qualifications

• Experience with designing gameplay systems or mechanics for large-scale F2P games.
• Experience designing levels for large-scale puzzle games.
• Background in product design or product management.

Responsibilities

• Frame and challenge problem and opportunity spaces.
• Design engaging game features for player experience.
• Analyze performance of released features and iterate.

Skills

Innovative

Product-minded

Analytical

Collaborative

Player-focused

Comfortable with constraints

Strong communicator

Growth mindset

Mentor

Job description

Overview

Craft: Games Design & Production

Job Description:

Are you a Game Design Maestro and Gameplay Whiz?

We’re looking for a product-minded Senior Game Designer - someone who balances creativity with analytical thinking and loves tackling player and business problems through design, to help shape a beloved game that impacts millions of players every day in an industry leading and genre defining game.

Your role within the Kingdom

As a Senior Game Designer in the Core Gameplay area of Candy Crush Saga, you’ll work within clear strategic and product frameworks to discover, frame and solve gameplay opportunities. You’ll collaborate closely with Creative Directors, Product Managers, UX & UI, Artists, Engineers and Data Scientists to shape ideas, validate hypotheses and bring delightful yet purposeful gameplay experiences to life.

This role is ideal for someone who blends creative design thinking with a strong product mindset: a designer who loves to experiment, analyze and refine within clear goals and constraints; who is as motivated by player delight as by data-driven insight.

Key Responsibilities

• Frame and challenge problem and opportunity spaces by translating insights, hypotheses and data into compelling gameplay opportunities.
• Drive the discovery process for strategic bets related to player gameplay experience.
• Design solid and engaging game features that serve both player engagement and product strategy.
• Create, validate and operate levels to delight the players and contribute to the business goals.
• Provide clear, structured documentation that communicates design intent and system logic effectively.
• Operate effectively within constraints, designing impactful solutions inside established systems and priorities.
• Analyze performance of released features and use data and player feedback to iterate and improve.
• Collaborate across disciplines to explore, ideate and refine ideas grounded in player research and business strategy.
• Stay ahead of market trends in casual and F2P design, bringing new ideas and perspectives to the team.
• Contribute to the overall design craft, ensuring your features integrate smoothly into the wider Candy Crush ecosystem and by mentoring others.

Skills to create thrills

• Innovative: You can conceptualize, document and develop creative yet feasible gameplay solutions that improve the player experience.
• Product-minded: You see design as problem-solving. You understand how to balance creativity, player value and measurable impact.
• Analytical: You use research, data and insights to inform decisions, validate hypotheses and refine solutions.
• Collaborative: You thrive in multidisciplinary environments and can rally diverse teams around a shared area vision.
• Player-focused: You’re eager to learn directly from player behavior and feedback to identify what truly engages them.
• Comfortable with constraints: You view boundaries not as limitations but as design opportunities that sharpen creativity.
• Strong communicator: You can clearly articulate rationale, value and trade-offs to stakeholders at different levels.
• Growth mindset: You’re constantly looking to improve, open to feedback, eager to learn new skills and driven to help others grow with you.
• Mentor: You’re constantly looking to share knowledge and run initiatives to grow others.

Bonus points

• Experience designing gameplay systems or mechanics for large-scale F2P games.
• Experience designing levels for large-scale puzzle games.
• Background or strong collaboration experience in product design or product management.
• Familiarity with live operations and iterative development cycles.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, lifeatking on Instagram, or king_games on X.