Senior Frontend Engineer, Marketing Website London

MMC; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

Synthesia, the world’s leading AI video platform, seeks a Senior Frontend Engineer for the Website team. You’ll co-own the marketing site platform, including the component library, content model, and rendering stack.

You’ll work across the full stack with a focus on reliability, accessibility, and performance. You’ll own schemas, develop production-ready components from design specs, and extend the system for AI-assisted development.

Qualifications

• 5+ years as a software engineer, with senior experience on frontend for content-driven or marketing platforms.
• Deep ownership of a content model in Sanity, with schema design experience.
• Strong HTML, CSS, and TypeScript expertise; high-quality component API design.
• Ability to own end-to-end work: server-side, SSR, API routes, and CI.
• Commitment to responsive design, cross-browser compatibility and WCAG 2.2 AA.
• Focus on marketing site metrics: performance, SEO, analytics, and conversions.
• Experience with building a shared library and DX in a design-system context.

Responsibilities

• Build, scale and evolve the section library and design tokens for marketing pages.
• Own the content model; design resilient schemas for editor and AI agents.
• Implement components end-to-end from Figma specs to production across responsive breakpoints.
• Extend platform for AI-assisted development to generate on-brand sections from designs.
• Maintain SEO integrity: canonicals, sitemaps, structured data, redirects.
• Raise engineering standards with thorough reviews, patterns and test coverage.
• Ensure localization across nine locales and maintain translation pipeline.
• Shape the website platform direction for the next 6–12 months and drive adoption.

Skills

Frontend engineering

TypeScript

HTML/CSS

Accessibility (WCAG 2.2 AA)

Web performance optimization

Cross-functional collaboration

Tools

Sanity CMS

GROQ

Portable Text

Astro

Cloudflare Workers

AWS Lambda

Tailwind CSS

Job description

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.

As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.

The Role

As a Senior Frontend Engineer on our Website team, you'll be a co-owner of the platform behind synthesia.io: the component library, content model and rendering stack that every page on our marketing site is built from. You'll shape direction and make key technical decisions with the team, likely with a focus area of your own but context across the whole system. This is a hands-on engineering role, and your primary output is high-quality component and schema code, plus the tooling that lets others build with it.

Millions of people visit synthesia.io every month, and it is one of the main ways we win new customers. That comes with real responsibility. The decisions you make are seen at scale, and we set the quality bar accordingly.

The defining challenge of this role is composability: a marketing site that marketers, and increasingly AI agents, can build pages with, without breaking design, performance or SEO.

What You’ll Do

• Build, scale and evolve our section library: the Astro components, Sanity schemas and design tokens that let us compose marketing pages consistently and accessibly.

• Own the content model. Design schemas that resist misuse, so an editor, or an agent, can build a page that is correct by construction rather than correct by review.

• Take Figma component specs all the way to production: responsive across mobile, tablet and desktop, accessible by default, matching design intent precisely.

• Extend the platform for AI-assisted development, so coding agents can generate on-brand, on-spec sections from a design spec as reliably as a person can.

• Own SEO integrity as a first-class engineering concern: canonicals, sitemaps, structured data, redirects, and no traffic cliffs on launch.

• Raise the bar on engineering standards across the website surface: thorough code review, patterns others can follow, and tests around the parts that actually break.

• Maintain and extend localisation across nine locales and a translation pipeline, so the system works for a global audience.

• Shape the technical direction of the website platform over the next 6 to 12 months, and champion its adoption with the people who publish on it.

We’d love to hear from you if you have

• At least five (5+) years as a software engineer, including three (3) at senior level, building front end for content-driven or marketing platforms.

• Real ownership of a content model in Sanity. You've designed schemas other people had to live with, and you have opinions about references vs. embedded objects, when a variant belongs in the schema versus at runtime, and how to stop a section library sprawling. GROQ and Portable Text are familiar territory.

• Deep front-end expertise: expert HTML, CSS and TypeScript, with a strong command of component API design and the developer experience of a shared library.

• You can work end to end. Comfortable owning the server side as well as the front end: SSR, serverless and edge runtimes, API routes, a SQL database, secrets and CI. You should be able to take a feature from schema to component to the route that serves it without handing off, and be happy debugging something that only reproduces in production.

• Solid understanding of responsive design, cross-browser compatibility and web performance, and comfortable building to WCAG 2.2 AA. Accessibility is part of your definition of done, not a separate pass.

• You care that marketing sites are measured, on performance, SEO, analytics events and conversion, and you're happy being accountable to those numbers.

• A strong sense of craft and attention to detail, and the judgement to balance design intent against engineering constraints.

• Strong communication and collaboration skills. You explain your reasoning, review generously, and treat levelling up the people around you as part of the job.

We’d be particularly excited if

• Prior experience working on a large SaaS marketing website, at real traffic and with real stakes attached.

• Astro, or another islands or static-site framework.

• Cloudflare Workers, or another edge or serverless platform.

• Experience with AWS Lambda.

• Tailwind CSS v4, and experience working from a token-based design system.

• Experience, or strong interest, in making component libraries and content models consumable by AI agents.

• A strong design sensibility: an eye for visual detail and the judgement to push back on and improve design decisions, not just build them.

• Experience with localisation and internationalisation at scale for a global audience.

• Analytics and tag management implementation: dataLayer events, server-side tagging, getting attribution right without hurting performance.

Location
Our preference is for this role to be based hybrid out of our London, UK office. We can also accommodate remote workers elsewhere in Europe subject to compliance and right to work checks.