Senior FMCG Growth & Brand Lead: Media & Innovation

The Advocate Group; Lancashire; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment firm is supporting a global FMCG company in the search for a Senior Marketing Manager. This role focuses on defining and executing the UK marketing strategy, driving brand growth, and managing media and product innovation. Candidates should possess a degree in Business or Marketing and strong leadership experience within FMCG environments. The position is based in Lancashire, UK.

Qualifications

• Degree in Business or Marketing (MBA a plus).
• Senior marketing leadership within FMCG environments.
• Proven digital, media, and product management expertise.

Responsibilities

• Lead the annual marketing plan to deliver brand awareness.
• Develop and manage media strategy (TV & Digital).
• Oversee product portfolio lifecycle from development to go-to-market.

Skills

Digital marketing expertise

Media management

Analytical skills

Leadership

Cross-functional collaboration

Education

Degree in Business or Marketing

Tools

Nielsen data

IRI data

Job description

A leading recruitment firm is supporting a global FMCG company in the search for a Senior Marketing Manager. This role focuses on defining and executing the UK marketing strategy, driving brand growth, and managing media and product innovation. Candidates should possess a degree in Business or Marketing and strong leadership experience within FMCG environments. The position is based in Lancashire, UK.