Senior Financial Services Marketing Manager

Norton Blake; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading digital consultancy is seeking a Senior Financial Services Marketing Manager to develop and execute marketing strategies in the financial services sector. The role entails collaborating with cross-functional teams to enhance client relationships and drive growth. The ideal candidate should have significant B2B marketing experience, especially in financial services, and demonstrate exceptional analytical and communication skills. The position requires being in the London office 3 days a week on an initial 12-month contract.

Qualifications

• 5-7+ years of B2B marketing experience in financial services, consulting, or digital transformation.
• Proven success in lead generation and account-based marketing.
• Strong understanding of the financial services ecosystem and digital trends.

Responsibilities

• Design and optimize multi-channel marketing campaigns.
• Collaborate with sales and marketing teams to align strategies.
• Measure campaign effectiveness using analytics.

Skills

B2B marketing experience

Lead generation

Client engagement programs

Analytical thinking

Stakeholder management

Communication skills

Job description

Senior Financial Services Marketing Manager, London/Hybrid, 12 months, £484-£500/day (INSIDE IR35)

A good client of mine, a leading digital consultancy are currently looking to bring on a Senior Financial Services Marketing Manager on an initial 12 month contract. This role will require someone in their London office 3 days per week.

The successful candidate will strengthen client relationships, enhance engagement, and drive growth across the financial services portfolio. You will shape and execute strategic marketing initiatives. your mission will be to design and deliver data‑driven, multi‑channel marketing programs that promote acquisition of new clients, retention of existing clients, and expand client partnerships, while positioning them as a trusted transformation partner to leading financial institutions.

You will collaborate closely with stakeholders across Industry, Solution Marketing, Partner Marketing, Events, and Brand to craft tailored go‑to‑market plans for banking, capital markets, wealth and asset management, and insurance clients. Your focus will be on driving initiatives, in line with the plan that align with business priorities and revenue objectives.

Key Responsibilities:

• Develop & Execute Acquisition, Retention and Growth Strategies – Design and optimise multi‑channel marketing campaigns (email, digital, social, thought leadership, and events) aimed at building new relationships with target clients, nurturing relationships with existing financial services clients and expanding share of wallet.
• Collaborate Cross‑Functionally – Partner with industry, sales, and marketing teams to ensure marketing and engagement strategies align with broader financial services go‑to‑market plans.
• Leverage Insights & Analytics – Work with analytics and data teams to measure campaign effectiveness, uncover opportunities for optimisation, and drive marketing ROI.
• Stakeholder Management – Act as the primary marketing contact for financial services, collaborating with leadership to align strategies and secure executional buy‑in.

Qualifications:

• 5-7+ years of B2B marketing experience, preferably within financial services, consulting, or digital transformation sectors.
• Proven success in lead generation and account‑based marketing (ABM) and client engagement programs.
• Strong understanding of the financial services ecosystem – banking, capital markets, wealth and asset management, and insurance – and associated regulatory and digital trends.
• Analytical thinker with demonstrated experience leveraging data to enhance campaign performance and client outcomes.
• Ability to manage cross‑functional teams and collaborate across marketing, industry, and sales organisations.
• Exceptional communication, stakeholder management, and executive engagement skills.