Senior Field Marketing Manager - EMEA Virtual Events

Twilio; United Kingdom; Remote; GBP 40,000 - 65,000; Full time

Job summary

A leading communication solutions provider is seeking a Virtual Events Marketing Manager to plan and execute online events. This remote role involves collaborating with teams to enhance brand visibility and lead generation. Candidates should have 5-7 years in marketing, experience with virtual events, and excellent communication skills. The position allows for work from home within the UK or Ireland and requires about 25% travel.

Benefits

Competitive pay

Generous time off

Healthcare benefits

Retirement savings program

Parental and wellness leave

Qualifications

• 5-7 years experience in marketing and go-to-market strategy execution within the enterprise software/SaaS markets.
• Experienced in creating and delivering successful virtual events strategies.
• Excellent understanding of how to analyse and optimise conversion rates across the marketing and sales funnel.

Responsibilities

• Create customised marketing strategies for virtual events.
• Collaborate with sales to ensure alignment in messaging.
• Evaluate virtual events performance metrics and ROI.

Skills

Marketing strategy execution

Virtual events management

B2B marketing experience

Analytical skills

Project management

Education

Bachelor’s degree or equivalent

Job description

Overview

Twilio is remote-first and shapes the future of communications. We deliver solutions to hundreds of thousands of businesses and empower millions of developers to craft personalized customer experiences. Our culture emphasizes connection and global inclusion, allowing you to work from anywhere while making a global impact. Your career at Twilio is in your hands.

Join the team as Twilio’s next Virtual Events Marketing Manager.

About the job

This position is needed to plan, promote, and execute online events like webinars and virtual conferences. You will manage event platforms, drive attendee engagement, and collaborate with sales and content teams to align messaging. Your goals include lead generation, increased brand visibility, and other event performance metrics including attendance, engagement, and conversion.

Responsibilities

• Develop virtual programmes — Create customised programmes for target accounts
  • Develop, socialise, and execute the marketing strategy and plans for virtual events in line with marketing and sales priorities, as well as corporate initiatives.
  • With a focus on ROI within target account sets; plan, coordinate, and execute all aspects of relevant activities. These may include (but are not limited to):
  • • Top of funnel/awareness building tactics Eg Thought Leadership events
    • Mid-funnel building tactics Eg Twilio Talks
    • Product awareness events Eg Webinars and LI lives
  • Delivering EMEA specific versions of programmes from other regions where relevant
  • Manage vendors, agencies, and contractors to execute on all aspects of the plan and strategy as required
  • Be the voice and presence of our virtual events, from hosting sessions to engaging key stakeholders. Ensure every interaction reflects our mission, vision and values. Act as the face of the organisation, taking centre stage - literally and figuratively. Use your confidence, charisma, and professionalism to shape audience impressions and event outcomes.
• Align Sales and Marketing — Ensure that marketing and sales departments are working together
  • Develop virtual events programs in partnership with the Campaigns, Performance Marketing, Product Marketing, EEP and SDR teams that result in revenue growth
  • Work hand-in-glove with the Campaigns team to ensure synergies in delivery and PMK/Other teams as relevant to ensure synergies in theming/messaging
  • Partner with GTM teams and other Marketing team members to define the target account set, identifying key acquisition opportunities and building clear, joint execution plans
  • Work with global teams where relevant to identify opportunities to jointly deliver or adapt regional execution as necessary to maximise potential ROI from virtual events
  • Activate connected sales and marketing execution to maximise marketing spend to revenue
  • Manage business performance, drive new business growth and present results in regular meetings
• Build relationships — Build trust with target accounts
  • Create clarity in relevant target account sets regarding Twilio strategy, solution and product relevance by designing and delivering virtual events that speak to particular pain points and challenges
  • In conjunction with the GTM org identify the best plan of action to maximise ROI and ensure all relevant stakeholders in the business are focused on prospect experience
• Measure programmes — Evaluate the effectiveness of virtual events
  • Report on virtual events performance metrics across the funnel and ensure all stakeholders are kept up to date on progress within the target account sets
  • Manage the virtual events marketing budget and report as relevant on ROI vs spend
  • Optimise spend and activity delivery, adjusting tactics as necessary to ensure optimum prospect/customer experience and maximum ROI

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 5-7 years experience in marketing and go-to-market strategy execution within the enterprise software/SaaS markets
• Experienced in creating and delivering successful virtual events strategies
• Experience in hosting events (virtual or physical) and/or public facing evangelism
• Excellent understanding of how to analyse and optimise conversion rates across the marketing and sales funnel
• Proven B2B marketing experience in the EMEA region
• Strong commercial acumen with the ability to work to ambitious commercial targets
• Impeccable English written and verbal communications skills
• Proven ability to manage all aspects of marketing delivery
• Ability to think strategically, coupled with the focus and discipline necessary to simultaneously execute on a wide variety of detailed tactics
• Excellent organisational and project management skills
• Motivated individual performer that values teamwork

Desired:

• Experience working idea for a US-headquartered company
• Experience in both on and offline growth marketing techniques
• Bachelor’s degree or equivalent

Location

This role will be remote, and based in the United Kingdom or Ireland.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 25% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That’s why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.