Senior Experience Designer

Royal London; City of Edinburgh; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services firm is seeking a Senior Experience Designer to join their multidisciplinary team in Edinburgh. This role involves developing and implementing experience design capabilities, working with cross-functional teams to enhance customer experiences, and conducting user research. Ideal candidates will have significant experience in experience design and excellent communication skills. The company offers a hybrid working model and various employee benefits.

Benefits

28 days annual leave

Up to 14% employer matching pension scheme

Private medical insurance

Qualifications

• Proven experience in end-to-end experience design, service design or digital product design.
• Significant experience with design thinking/human-centred design methodologies.
• Strong portfolio showcasing your experience design work.

Responsibilities

• Develop and embed the experience design capability focusing on processes and continuous improvement.
• Document and present the experience design process and outcomes.
• Facilitate co-creation workshops and discovery sessions.

Skills

Experience design

Service design

Design thinking

Communication skills

Analytical skills

Tools

Prototyping tools

Research tools

Job description

Job Title: Senior Experience Designer

Contract Type: Permanent

Location: Edinburgh

Working style: Hybrid 50% home/office based

Closing date: 12th December 2025

Royal London Group has an exciting opportunity for an experienced Senior Experience Designer to join a multidisciplinary teams to help design, develop and deliver a best-in-class digital product and help further develop and embed our new Experience Design capability within Royal London.

As a Senior Experience Designer, you will work closely with cross-functional teams and senior stakeholders, to reimagine and design innovative, human-centred experiences for our customers, advisers, and employers. You will leverage your expertise in design thinking, customer journey mapping, and service design methodologies to drive customer satisfaction and loyalty.

The ideal candidate will have a strong background in end-to-end experience or service design, and a passion for delivering exceptional customer experiences. You will have excellent communication skills, with the ability to present at a senior level, run Design Thinking workshops, manage expectations and solve problems in a changing landscape.

About the role

• Play a key role in developing and embedding our experience design capability focusing on processes, ways of working and continuous improvement of the service the team provides.
• Mentor other members of the team where required.
• Document and present the experience design process and outcomes and provide recommendations and guidelines for implementation and scaling.
• Facilitate co-creation workshops and discovery sessions with users, customers, and stakeholders to generate ideas and concepts for experience improvement or innovation.
• Conduct user research and stakeholder interviews to understand the current state of a service, the pain points and identify opportunities for improvement.
• Create personas, journey maps, service blueprints, and other artifacts to synthesise and communicate the insights and findings from the research.
• Develop low-fidelity and high-fidelity prototypes of the experience components, such as touchpoints, interactions, processes, and systems.
• Plan and conduct user testing and feedback sessions to validate and iterate on the prototypes and measure the impact of the experience changes.

About you

• Proven experience in end-to-end experience design, service design or digital product design.
• Significant experience with design thinking/human-centred design methodologies.
• Strong portfolio showcasing your experience design work and the impact it has had on the customer experience.
• Excellent communication and presentation skills, with the ability to effectively communicate design concepts and insights to stakeholders at all levels of the organisation.
• Strong analytical skills, with the ability to use data and metrics to inform design decisions.
• Experience using design, prototyping and research tools.
• Prior experience in a corporate or agency environment is preferred.

We're the UK's largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits

Inclusion, diversity and belonging

We're an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected - whatever their background.