Senior Event Marketing Manager

Mark Allen Group Ltd; Greater London; Hybrid; GBP 48,000; Full time

Job summary

A leading media company in Greater London is seeking a Senior Event Marketing Manager to elevate marketing for exhibitions. This hybrid role requires ownership of campaign strategies, collaboration with various teams, and strong analytical skills. The ideal candidate will have significant marketing experience, particularly in B2B contexts. The position offers a salary of up to £47,500 plus bonuses, and is a fantastic opportunity to shape impactful events while working in a supportive culture.

Benefits

Bonus structure

Professional development opportunities

Flexible working environment

Qualifications

• Solid marketing experience operating at Marketing Manager level or above.
• Proven experience planning and delivering marketing campaigns.
• Strong analytical skills with the ability to turn data into actionable insights.

Responsibilities

• Own and deliver the marketing strategy for multiple exhibitions.
• Plan and manage a targeted multi-channel campaign.
• Develop and analyze campaign performance using data insights.

Skills

Solid marketing experience

Proven experience in B2B marketing

Strong analytical skills

Proficiency in marketing automation

Excellent communication skills

Collaborative team player

Tools

CRM systems

Analytics tools

Job description

Senior Event Marketing Manager – MA Exhibitions

Hybrid (Herne Hill, London, 3 days in office)
The salary is up to £47,500 (DOE) plus 20% bonus and company benefits.

This role plays a key part in leading and elevating marketing for MA Exhibitions, ensuring our events reach the right audiences, drive engagement, and deliver measurable commercial impact.

As Senior Event Marketing Manager, you will shape, deliver, and improve multi‑channel marketing campaigns across multiple events within the MA Exhibitions portfolio. You will work in a fast‑paced, specialist media environment where commercial awareness, audience insight, and collaboration are key.

This is a role for someone who enjoys ownership, thrives on data‑driven decision‑making, and is motivated by seeing campaigns have real‑world impact on attendance, engagement, and sales outcomes. It’s a fantastic opportunity for someone with solid experience as a Marketing Manager who is looking to take the next step in their career.

As a Senior Event Marketing Manager, you will:

• Own and deliver the marketing strategy and campaign execution for multiple exhibitions, ensuring all activity meets objectives, deadlines, and business goals.
• Plan and manage a targeted 12‑month multi‑channel campaign to drive registrations, onsite attendance, and generate qualified sales leads.
• Develop, monitor, and analyse campaign performance, using data insights to refine tactics and continuously improve results.
• Manage event websites and create compelling, relevant content aligned to the campaign lifecycle.
• Collaborate with editorial, commercial, and events teams to produce content across email, social media, direct mail, and other channels.
• Build strong internal and external relationships, acting as the ‘go‑to’ marketing lead for your events, and oversee vendor relationships and budget management.
• Report regularly to the Head of Marketing for Exhibitions and Event Directors on performance, insights, and next steps throughout the campaign cycle.

What we’re looking for

Must-haves:

• Solid marketing experience operating at Marketing Manager level or above.
• Proven experience planning and delivering marketing campaigns, ideally in exhibitions or B2B marketing.
• Strong analytical skills with the ability to turn data into actionable insights.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Strategic thinker who aligns marketing plans with broader business goals.
• Excellent communication, copywriting, and attention to detail.
• Experience managing budgets and external suppliers effectively.
• Collaborative team player who thrives in a busy, creative environment.

Nice-to-haves:

• Experience working on multiple campaigns simultaneously within a live events or exhibitions context.
• Knowledge of the professional B2B audience landscape, particularly in specialist media.
• Experience managing or leading a small team

If you do not meet every requirement but bring transferable skills, sound judgement and fresh thinking, we encourage you to apply.

Why join Mark Allen Group?

• Be part of a specialist media business with strong, trusted brands and loyal professional audiences.
• Work in a hybrid environment that supports focus, collaboration and flexibility.
• Learn and grow through tailored development, mentoring and hands‑on experience.
• Contribute to work that informs, connects and supports industries that matter.
• Join a culture grounded in passion, creativity, fairness and long‑term thinking.

How to apply

• Upload your application via our careers site.
• You may include a short video introduction if you wish (optional).
• References or recommendations can also be shared (optional).

Right to Work:

Applicants must have the right to live and work in the UK. We do not offer visa sponsorship.

About Us

For over 40 years, Mark Allen Group has built and grown specialist media brands that inform, connect and support professional communities. We operate across healthcare, education, agriculture, business, finance, travel retail, exhibitions and critical communications, combining trusted content, data, events and insight.

We are a commercial media owner with a long‑term mindset, balancing strong legacy brands with innovation and evolution. Our people play a central role in shaping how our audiences engage with us today and how we grow for the future.

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