Senior Event Marketing Executive

emap; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading events marketing company in London is seeking a Senior Events Marketing Executive. This role involves planning and managing comprehensive marketing strategies to boost engagement and attendance for various events. The ideal candidate will have a strong background in events marketing, exceptional copywriting, and analytical skills to drive results. Candidate should be able to operate across digital and offline channels to meet business objectives. Ability to manage multiple projects effectively is crucial.

Qualifications

• Experience in events marketing or a related field with strong digital and offline marketing skills.
• Proven ability to engage audiences online and translate engagement into revenue.
• Strong copywriting and analytical skills.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Responsible for planning and managing a marketing strategy to support the events business.
• Use various channels to generate interest and ensure delegate numbers are met.
• Capture data and obtain new prospects for conferences and awards events.
• Demonstrate a strong understanding of social media, SEM/PPC, and email marketing.

Skills

Events marketing experience

Digital marketing expertise

Strong copywriting skills

Analytical skills

Project management

Job description

Overview

Business: emap

Brands: Drapers, RAC, H&V News, Architectural Journal, Material Recycling World, The Architectural Review, Retail Jeweller, WAF

Base Location: Fleet Street, City of London

Employment Type: Full-time, Permanent/Hybrid

Responsibilities

• As Senior Events Marketing Executive you will be responsible for planning, developing, implementing, and managing a digital and offline marketing strategy to support our events business.
• In conjunction with the Senior Events Marketing Manager and Group Head of Marketing and the rest of the team and other key stakeholders, your responsibility will be to use offline, online, telesales and social channels to generate interest, engagement, and ensure entries and delegate numbers are met.
• This will include the capture of data, obtaining new prospects for our portfolio of market-leading conferences and awards events.
• As a digital specialist you will demonstrate your deep understanding of different social media channels, SEM/PPC, email marketing and more besides. You will also use offline marketing channels.
• Using all relevant channels to drive entries, sponsorship and delegates at events.
• Together with project work around the brands you work on as required.
• The brands you work on could change as the requirements of the business change.
• A strong creative flair and the ability to write compelling and persuasive copy is also key, as well as well-honed analytical skills.
• A background in events marketing is essential, but demonstrable experience engaging audiences online and turning that engagement into revenue, whatever the product, is equally important.
• You will be able to meet deadlines, juggle multiple projects and interpret data-based results to inform future activity.

Qualifications

• Experience in events marketing or a related field with strong digital and offline marketing skills.
• Proven ability to engage audiences online and translate engagement into revenue.
• Strong copywriting and analytical skills.
• Ability to manage multiple projects and meet deadlines.