Senior Email Marketing Leader, Europe & Global Campaigns

OKX; United Kingdom; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading crypto exchange is seeking a Senior Email Marketing Manager to oversee lifecycle and GTM strategies across Europe. The role demands a strategic leader with over a decade of experience in email and CRM marketing, preferably in the crypto sector. You will execute high-impact email campaigns, collaborate cross-functionally, and ensure compliance with local regulations. A competitive compensation package includes market competitive salary, comprehensive benefits, and a performance bonus structure.

Benefits

Market competitive total compensation

Comprehensive insurance package

Accrued PTO policy

Paid Parental Leave

Employee Referral Bonus Program paid in BTC

Company Donation Match

More surprises when you join

Qualifications

• 10-15 years in Email Marketing or CRM, with 5-10 years in leadership.
• Strong leadership in cross-functional initiatives.
• Background in crypto and trading.
• Experience with exchanges in CeFi & DeFi.
• Expertise in marketing automation and data analytics.

Responsibilities

• Define local email marketing roadmap aligned with global goals.
• Lead execution of global email campaigns.
• Drive personalization and segmentation across campaigns.
• Build campaigns in CRM platforms and manage content.
• Analyze performance using KPIs and A/B testing.
• Collaborate with global and regional teams.
• Ensure high-quality creative email content.

Skills

Email Marketing

CRM

Team Leadership

Data Analytics

Creative Storytelling

Collaboration

Experience in Crypto

Job description

A leading crypto exchange is seeking a Senior Email Marketing Manager to oversee lifecycle and GTM strategies across Europe. The role demands a strategic leader with over a decade of experience in email and CRM marketing, preferably in the crypto sector. You will execute high-impact email campaigns, collaborate cross-functionally, and ensure compliance with local regulations. A competitive compensation package includes market competitive salary, comprehensive benefits, and a performance bonus structure.