Senior E-Commerce Executive

AO RETAIL LIMITED; Bolton; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading e-commerce company is seeking a detail-oriented Senior Ecommerce Executive to enhance the online customer experience. The role involves developing strategies for conversion rate optimisation, analyzing customer behavior, and implementing personalised site experiences. Ideal candidates will have proven e-commerce experience, excellent analytical skills, and familiarity with key analytics tools. The position is based on-site at our Bolton office, offering a competitive salary and a range of benefits including holiday entitlement and health perks.

Benefits

Holidays: 25 days plus bank holidays

Pension matching up to 5%

Discounted gym membership

Free parking

Complimentary breakfast

Enhanced family leave

Qualifications

• Proven experience in conversion rate optimisation within an e-commerce environment.
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
• Experience in A/B testing and experimentation frameworks.

Responsibilities

• Develop and deliver CRO strategies to improve onsite performance.
• Implement personalised experiences, including product recommendations.
• Lead and build A/B tests to validate hypotheses.

Skills

Conversion rate optimisation

Data analysis

Stakeholder communication

A/B testing

Excellent storytelling ability

Tools

Analytics tools (GA4)

Bloomreach

Coveo

Dynamic Yield

Monetate

Job description

We're on the lookout for a Senior Ecommerce Executive who loves digging into data, spotting opportunities, and turning insights into action. This role is all about making our customers' online experience the best it can be – removing friction, adding personal touches, and making sure every click counts. You'll balance creativity with commercial thinking to deliver changes that really move the needle for both our customers and AO. Our culture fuels creativity, collaboration and growth, and we expect you to be based onsite, 5 days a week at our Horwich office.

Conversion Rate Optimisation

• Develop and deliver CRO strategies to improve onsite performance and customer experience.
• Analyse customer behaviour to identify friction points and optimise the purchase funnel.
• Ensure all initiatives align with wider business objectives and commercial goals.

Personalisation & Engagement

• Implement personalised experiences across the site, including product recommendations, social proofing, and tailored content.
• Drive initiatives that make content and messaging more relevant for individual customer segments.

Data Analysis & Insights

• Use analytics to measure the impact of CRO initiatives and provide actionable insights.
• Monitor key metrics such as revenue per visitor, conversion rate, and AOV to inform optimisation strategies.

Testing & Experimentation

• Lead and build A/B tests to validate hypotheses and measure performance improvements.
• Collaborate with UX designers, web analysts, developers, and internal/external teams to implement test variations.

Stakeholder Collaboration

• Communicate findings and recommendations clearly to both technical and non‑technical stakeholders.

Qualifications

• Proven experience in conversion rate optimisation within an e‑commerce environment.
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
• Excellent storytelling ability – translating data into compelling narratives about customer behaviour and optimisation opportunities.
• Experience in A/B testing and experimentation frameworks.
• Familiarity with analytics tools (GA4 preferred but not essential).
• Experience with tools such as Bloomreach, Coveo, Dynamic Yield, and Monetate is essential.

Benefits

• Holidays: 25 days plus bank holidays (increasing to 27 days after 2 years).
• Pension: Contribute 5% of your annual salary and we match the same.
• VIP at the AO Arena – opportunities to win free tickets and pre‑sale access.
• Health & wellbeing – discounted gym membership, onsite spa, and our Help @ Hand scheme offering virtual GP and mental health support.
• Discounts – exclusive discounts across our product range.
• Family leave – enhanced maternity, paternity and adoption leave.
• Making a difference – 2 fully paid days a year to donate your time to any charity of your choice.
• On‑site perks – free parking, complimentary breakfast and coffee at our subsidised Starbucks location.