Senior Director, Social Media Northern Europe

SharkNinja; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A global product design and tech firm is seeking a Senior Director for Social Media to lead their regional strategies in Northern Europe. This role will define social media vision, oversee content across major platforms like Instagram and TikTok, and optimize engagement through culturally resonant campaigns. Candidates should have 10 years of experience in social media and digital marketing, with a strong understanding of consumer behavior in the Northern Europe markets. Competitive benefits and a culture focused on extraordinary outcomes are offered.

Benefits

Competitive health insurance

Retirement plans

Employee stock purchase options

Wellness programs

Product discounts

Qualifications

• 10 years in social media or digital marketing with Northern Europe experience.
• Deep understanding of platform dynamics and regional consumer behavior.
• Fluency in English; knowledge of Scandinavian languages is a strong plus.

Responsibilities

• Develop and execute regional social media strategy aligned with brand goals.
• Oversee content presence across platforms like Instagram and TikTok.
• Set KPIs and optimize strategy for engagement and ROI.

Skills

Social media strategy

Digital marketing

Content strategy

Cultural understanding

Communication skills

Job description

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. The company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

About the Role

This role is more than regionalits cultural strategic and central to our global presence. As Senior Director Social Media you will define and lead our social media vision across the region shaping how our brands show up engage audiences and drive impact in Northern Europe.

Based in London you’ll lead local social strategy while influencing global marketing efforts to ensure resonance with local consumers across UKI and Nordics. From driving innovative TikTok campaigns in UK to forging influencer partnerships in Oslo this role combines creative excellence cultural nuance and performance marketing.

You’ll act as the voice of the consumer in Northern Europe guiding content elevating storytelling and fueling both community and commercial growth.

What You’ll Do

Regional & Cross-Market Strategy

• Develop and execute a regional social media strategy aligned with brand and business goals.
• Serve as the cultural and social media authority for the France & Benelux markets within global marketing conversations.
• Ensure local strategies are embedded in product launches marketing activations and brand campaigns.
• Partner with EMEA and global teams to connect with French‑ and Dutch‑speaking consumers more effectively.
• Promote socials strategic value internally and build alignment across regional stakeholders.

Content & Platform Leadership

• Oversee content and community presence across all major platforms (Instagram TikTok YouTube LinkedIn etc.).
• Adapt global campaigns to the local context and lead development of region‑first initiatives.
• Identify and activate platform trends creator partnerships and influencer strategies with cultural relevance.
• Define best practices and content guidelines for France & Benelux ensuring brand consistency and innovation.

Measurement & Insights

• Set and monitor KPIs across markets optimizing content and strategy for engagement reach and ROI.
• Use social listening and trend analysis to surface insights and influence broader brand and media strategy.
• Partner with analytics teams to track performance and contribute regional learnings to global dashboards.

Team & Collaboration

• Lead and grow in‑house and agency social teams across Northern Europe.
• Work cross‑functionally with regional Marketing PR Media Creative and Sales to align and activate campaigns.
• Represent the region in global marketing and social media forums advocating for culturally attuned strategies.

What You Bring

• 10 years in social media digital marketing or content strategy with strong experience in Northern Europe markets.
• Deep understanding of platform dynamics regional consumer behavior and local influencer ecosystems.
• Fluent in English; Scandinavian languages is a strong plus.
• Experience operating in matrixed international organizations.
• Strong leadership storytelling and communication skills with a consumer‑centric mindset.
• Proven track record of developing culturally resonant content and high‑impact social campaigns.

Our Culture

At SharkNinja we dont just raise the bar we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.

What We Offer

We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. To gether we wont just launch products well disrupt entire markets.

At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us :

Life At SharkNinja

Outrageously Extraordinary

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We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at

Required Experience :

Exec

Key Skills

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Employment Type: Full Time

Experience: years

Vacancy: 1