Senior Director of eCommerce

FyrFly Venture Partners; England; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading payment solutions provider in the UK seeks a dynamic Senior Director of eCommerce to lead their European gift card business. The role includes P&L accountability, ownership of customer journeys, and strategic growth initiatives across the UK and Europe. Candidates should have proven expertise in consumer eCommerce and a strong customer-centric mindset. This position offers a hybrid work environment and numerous employee benefits, including private medical insurance and generous annual leave.

Benefits

25 days annual leave plus additional appreciation days

Private medical insurance

Hybrid working and office group activities

Participation in recognition programs with financial rewards

Qualifications

• Proven ability to turn insights into actionable strategies that drive engagement and growth.
• Experienced in partnering with distributed teams across diverse geographies.
• Skilled at influencing stakeholders and fostering cross-functional alignment.

Responsibilities

• Own European consumer eCommerce P&L to deliver revenue and margin targets.
• Develop business cases, secure investment, and identify opportunities.
• Oversee end-to-end customer journey from awareness to post-purchase.

Skills

Customer-centric mindset

Data-driven decision-making

Influential communication

Agile team building

Job description

Senior Director of eCommerce

About Blackhawk Network: At Blackhawk Network (BHN), we’re shaping the future of branded payments - powering reward, incentive, and loyalty solutions across 28 countries and 400,000+ consumer touchpoints. From digital gift cards and eGifts to global employee rewards and customer acquisition tools, our platforms deliver meaningful value to clients and their customers alike.

Learn more at BHN.com

Overview:

Contract Type: Permanent

Workplace: Hybrid – 2 days in office per week in Hemel Hempstead Office

Hours: 35 hours per week

Reports to: Vice President, Direct to Consumer

We’re looking for a dynamic Senior Director of eCommerce to lead our European gift cards business and shape the digital commerce strategy across the UK, Ireland, Netherlands, and Germany. In this operational director role, you’ll own P&L accountability and the entire customer journey. From acquisition through repeat purchase, while driving revenue and margin growth in a fast-paced, high-opportunity market.

Reporting to the US-based VP of eCommerce, you’ll champion the voice of the European consumer, turning insights into strategies that boost acquisition, retention, and lifetime value. This role demands a consumer-obsessed leader who blends analytical rigor with strategic vision and hands‑on execution. If you’re passionate about creating exceptional digital experiences and ready to take full ownership of a growing business, we want to hear from you.

Responsibilities:

• Own European consumer eCommerce P&L: Deliver revenue and margin targets while driving strategic growth initiatives.
• Develop & Execute Strategy: Build business cases, secure investment, and identify opportunities for differentiation and improved customer experiences.
• Full-Funnel Customer Experience: Oversee end-to-end journey from awareness to post-purchase, optimizing acquisition, conversion, and retention.
• Data-Driven Optimization: Use analytics, A/B testing, and customer insights to inform decisions and foster a test-and-learn culture.
• Competitive & Market Leadership: Monitor trends and competitors to maintain market leadership and adapt quickly in ambiguous situations.
• Cross-Functional Influence: Represent European priorities in global forums, shaping product roadmaps and aligning with marketing, finance, and operations.
• Team Leadership & Development: Build, mentor, and scale a high-performing team, fostering accountability and continuous improvement.
• Performance Metrics & Growth: Establish and track KPIs like conversion, CAC, LTV, and repeat purchase to drive sustainable growth.

Qualifications:

• Industry Expertise – consumer eCommerce: Strong customer-centric mindset with a proven ability to turn insights into actionable strategies that drive engagement and growth.
• Global Collaboration: Experienced in partnering with distributed teams across diverse geographies and time zones to deliver seamless outcomes.
• Strategic & Analytical Leadership: Combines visionary thinking with data-driven decision-making, exercising sound judgment in complex and ambiguous environments.
• Influential Communicator & Collaborator: Skilled at simplifying complex ideas, influencing stakeholders, and fostering cross-functional alignment.
• Agile Team Builder: Thrives in dynamic, fast-paced settings; adept at attracting, developing, and retaining top talent while adapting quickly to change.
• Preferred Experience: Background in gift cards, prepaid products, or two-sided marketplace businesses.

We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work.

Benefits:

• Work-Life Balance: 25 days annual leave plus additional appreciation days, birthday time off, and volunteering leave.
• Health & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.
• Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond/one4all cards.
• Flexibility & Engagement: Hybrid working, office group activities, and support for physical and mental health.
• Recognition: Participate in Flyers, our leading recognition program with financial rewards.

Candidate Journey at BHN

• Stage 1: Shortlisting of suitable candidates
• Stage 2: Screening Call
• Stage 3: Interview(s) with Hiring Manager(s)
• Stage 4: Feedback/Hired

Join us and be part of a company that’s shaping the future of branded payments. Apply today and take the next step in your career!

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