Senior Director of Brand Development

Kinora Group; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Kinora Group is seeking a Brand Director to own the quality of brand work across our growing portfolio in the food and hospitality space. You will set the bar for branding across logos, identities, and guidelines, while directing external agencies and managing a network of freelance designers.

The role blends strategic oversight with hands-on design leadership, including in-house website initiatives. You will lead with creative judgement, shape design-led approaches, and act as the creative

Qualifications

• Senior creative at the top of your craft with a portfolio that proves it.
• Strong track record in brand identity and systems for consumer, food or hospitality brands.
• Confident directing agencies and freelancers, and comfortable giving direct, constructive critique.
• Hands-on individual contributor who still makes work, not someone looking to run a large team.
• Comfortable with pace: lots of brands, quick turnarounds, and high standards throughout.

Responsibilities

• Set and protect high standards for brand work across the portfolio: logos, brand identities and guidelines, colour systems, decks, and website look and feel.
• Brief, direct and manage external agencies, and push back when the work isn't good enough.
• Build and run a trusted network of freelance designers, illustrators and specialists.
• Shape an in-house approach to building design-led websites quickly, with scope to manage a junior website builder.
• Act as the creative voice for senior leadership, giving clear opinions on what works and why.

Skills

Brand strategy

Creative direction

Agency management

Freelancer management

Tools

Design systems

Adobe Creative Suite

Job description

Join a fast-growing, investor-backed group behind a large and growing portfolio of food and hospitality brands. We are hiring a Brand Director to own the quality of brand work across the whole business. This role is about creative judgement and You'll be the person who sets the bar for the branding across the whole portfolio.

What you'll do

• Set and protect high standards for brand work across the portfolio: logos, brand identities and guidelines, colour systems, decks, and website look and feel
• Brief, direct and manage external agencies, and push back when the work isn't good enough
• Build and run a trusted network of freelance designers, illustrators and specialists
• Shape an in-house approach to building design-led websites quickly, with scope to manage a junior website builder
• Act as the creative voice for senior leadership, giving clear opinions on what works and why

What we're looking for

• A senior creative (Creative Director or Art Director level) at the top of your craft, with a portfolio that proves it
• A strong track record in brand identity and systems. Consumer, food or hospitality brands are a plus
• Confident directing agencies and freelancers, and comfortable giving direct, constructive critique
• A hands-on individual contributor who still makes work, not someone looking to run a large team
• Comfortable with pace: lots of brands, quick turnarounds, and high standards throughout

Why this role

• A rare chance to shape the visual identity of a whole portfolio of brands from early on
• Real authority. Your creative calls carry weight
• An entrepreneurial, high-growth environment where things get built quickly