Senior Director, EMEA Sales Development

Perk; Greater London; On-site; GBP 150,000 - 190,000; Full time

Benefits offered by this job

Relocation assistance

IRL-first in-person collaboration

Equal opportunity employer

Job summary

Perk seeks a Senior Director of Sales Development to lead inbound and outbound SDR across global markets outside North America, overseeing ~140 reps and 20 managers.Reporting to CRO, you’ll shape structure, resourcing, and coaching as the business scales, setting hiring standards and performance across regions.

You’ll drive the strategy for outbound/inbound prospecting, manage the SDR tech stack, and build a strong leadership bench while partnering with Marketing, RevOps, and TA to optimize

Qualifications

• Led multi-region SDR or sales development function at scale with documented decisions on org structure and resourcing.
• Owned hiring and performance decisions for large SDR teams, with succession planning.
• Redesigned operating models (career path, coaching model, territory structure) in response to business needs.
• View on AI and automation in SDR work, with balanced adoption.
• Comfortable with matrixed reporting and regional stakeholders.
• Able to read pipeline and productivity data and challenge numbers.

Responsibilities

• Define outbound/inbound prospecting strategy and optimize pipeline quality.
• Own SDR operating model, cadences, playbooks, tooling and ramp programs.
• Structure org, territories, and headcount as the business changes.
• Lead SDR managers across regions and develop leadership bench.
• Partner with Marketing and RevOps on lead quality and tooling.
• Drive high-quality pipeline, KPIs, and leadership-level reporting.

Skills

Multi-region SDR leadership

Hiring & performance decisions

Org design & operating model

AI & automation stance

Data-driven pipeline analytics

Stakeholder management

Tools

CRM (Salesforce)

Job description

About Us

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact.

We're trusted by more than 12,000 companies worldwide, including On Running, Breitling, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.

Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.

At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel, fintech, and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team.

Visit www.perk.com to learn more.

About the Role

As Senior Director, Sales Development, you’ll own the strategy, structure, and performance of Perk’s Inbound and Outbound SDR organisation across all global markets outside North America. You’ll lead close to 140 reps and a team of 20 first and second-line managers.

Reporting directly to the Chief Revenue Officer, you’ll shape how the organisation is built, resourced, and coached as the business scales. You’ll set the standard for SDR hiring, performance, and process across every region you lead.

What You'll Do

Strategy & Operating Model

• Define and evolve the outbound and inbound prospecting strategy, balancing net-new generation with lead recycling to optimize pipeline quality and coverage against revenue targets.
• Own the SDR operating model: cadences, playbooks, tooling, and ways of working, and redesign it as priorities shift (the current Launchpad/Nursery ramp program, the SDR-to-SE career path, and the shift to a centralised inbound function).
• Decide how the org is structured and resourced: where managers sit, how territories are split, and when to add, remove, or reshape roles as the business changes.

Process, Tooling & AI Adoption

• Own decisions on the SDR tech stack and how the team uses it, sequencing and engagement tools, intent/enrichment data, call intelligence, and automation of non-selling work.
• Set the bar for how the team evaluates and adopts new tools and AI-assisted workflows, balancing productivity gains against quality and compliance

People Leadership & Talent Development

• Lead, coach, and develop the SDR managers and team leaders across all regions, and build the leadership bench beneath them.
• Own hiring and termination decisions for the SDR function, partnering with TA on headcount needs, hiring strategy, sourcing capacity, hiring process, and comp positioning.
• Build and maintain SDR career paths (SDR -> Senior SDR -> SE and adjacent tracks) and succession plans for both individual contributors and managers.
• Drive a culture of accountability and performance: clear expectations, consistent coaching cadence, and fast, fair action on underperformance.

Pipeline, Performance & Reporting

• Ensure high-quality pipeline generation across all regions, with clear KPIs, activity standards, and conversion benchmarks by segment and channel (inbound/outbound).
• Own SDR productivity and ramp metrics and act on the data. This role is accountable for pipeline generation and rep productivity.
• Build and maintain leadership-level reporting on team performance, capacity, and risk, and use it to drive decisions rather than just track status.

Cross-Functional Partnership

• Partner closely with Marketing and RevOps on lead quality, routing, RoE definitions, and tooling (sequencing, intent data, dialler, CRM).
• Act as a trusted partner to regional Sales leadership (Senior Managers/VPs) and the Revenue Leadership Team, aligning on priorities, resourcing, and governance across regions.
• Partner with TA on hiring capacity, process design, and comp positioning for the function.

What We're Looking For

• A track record of leading a multi-region SDR or sales development function at meaningful scale, you can point to specific decisions you made about org structure, coverage, or resourcing and what happened as a result.
• Demonstrated ownership of hiring and performance decisions for a function this size, including how you've handled underperformance and built succession plans.
• Evidence that you've redesigned or meaningfully changed an operating model (career path, coaching model, territory structure, tooling) in response to a business need, not just run an existing one.
• A working point of view on how AI and automation change SDR work today, and where you'd draw the line between adopting a tool and trusting it blindly.
• Comfort operating with matrixed reporting lines and multiple regional stakeholders, where alignment has to be earned rather than assumed.
• Fluency in reading pipeline and productivity data well enough to challenge a number, not just report it.

AI at Perk

AI is embedded in how we work across every function. The tools you'll use day-to-day are AI-enabled so you can move faster and spend more time on the work that matters. In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work - the invisible tasks that pull people away from the work only they can do - so you can focus on relationships and outcomes.

How We Work

At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work.

For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.

Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.

Protect Yourself from Recruitment Scams

All official communication from Perk will always come from email addresses ending in @perk.com or @externalperk.com, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to security [at] perk .com, and we will confirm whether it is legitimate.