Senior Director, eCommerce (UK/I)

Wella Operations US LLC; Greater London; On-site; GBP 130,000 - 180,000; Full time

Benefits offered by this job

25 days holiday

Private medical insurance

Pension scheme

Job summary

The Wella Company seeks a Senior Director of eCommerce to lead the full digital commerce ecosystem across the Northern Europe cluster, including Amazon, retailer.com, pure-play marketplaces, and DTC/TikTok Shop.

The role sits on the Northern Europe Leadership team, partnering with the center on Amazon while driving pure-plays and DTC opportunities. Strong consumer focus and data-driven leadership are essential.

Qualifications

• 10+ years of eCommerce experience with deep expertise in Amazon and digital retail.
• Proven ownership of a P&L with revenue growth and margin management.
• Strong leadership across multiple digital disciplines and teams.

Responsibilities

• Lead eCommerce across Amazon, retailer.com, pure-play, DTC, and TikTok Shop.
• Own the P&L and set direction for cluster markets and investment ROI.
• Shape digital strategy with GM, Marketing, and Finance peers at LT level.
• Drive growth by activating 1P data, CRM, and performance media with ROAS focus.
• Develop retailer.com strategies and align with joint business planning.

Skills

ecommerce

P&L ownership

leadership

Amazon

DTC

CRM

ROAS

data-driven

multi-market

communication

Job description

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Position Title: Senior Director, eCommerce (UK/I)

Location: Wimbledon (2days)

Reports to: General Manager, Northern Europe

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit www.wellacompany.com .

THE ROLE

We are searching for a Senior Director of eCommerce to lead the full digital commerce ecosystem across our cluster, spanning Amazon, retailer.com, pure-play marketplaces, and DTC and Tik Tok Shop. This is a leadership role with full commercial P&L ownership and a business development and transformation role for the cluster.

The role sits on the Northern Europe Leadership team, reporting to the General Manager with a dotted line to Global eCommerce. With Amazon EU centralized, this leader partners with the center on Amazon but drives pure-plays, retailer.com, and DTC/ TTS, which represents the majority of the cluster's addressable digital opportunity. It requires someone who hunts new growth rather and who can hold the digital agenda at leadership-team level.

We're looking for a change agent and operator, fluent in Amazon and digital retail, with a sharp commercial mindset, a genuine consumer lens, and a track record of scaling businesses through data-driven execution and exceptional leadership.

KEY RESPONSIBILITIES

• Lead the strategic and operational delivery of the eCommerce business across Amazon, retailer.com (Boots, LookFantastic and equivalent chains), pure-play and DTC.
• Own the P&L outright — net revenue, margin, and investment ROI — and set direction and standards across the cluster markets.
• Serve as the digital voice on the leadership team, shaping investment, activation, and channel strategy alongside GM, Marketing, and Finance peers.
• Drive pure-play and marketplace growth as a strategic channel by shifting into an activation mode that brings in Amazon and other global learnings to drive the business.
• Build customized retailer.com strategies to strengthen digital shelf, boost conversion, and align with joint business planning.
• Maintain Amazon fluency and partnership with the centralized EU Amazon team; ensure the cluster is represented in Amazon strategy even where the P&L sits centrally.
• Own DTC long range plan for the brands in partnership with the Global team. Accelerating what exists and owning the consumer journey through the lense of DTC.
• Build a strategy and plan to capture more 1P data and activation plan on CRM.
• Direct performance media across paid search, DSP, and retail media with a focus on ROAS optimization across all channel and champion this at the LT level.
• Shape TikTok Shop and social commerce strategy as a growth frontier for the cluster.
• Build and develop the cluster eCommerce team; set the operating model across cluster markets.
• Coordinate across markets without always holding direct authority; deploy playbooks and lift standards on data, content, and ops hygiene.

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS

• 10+ years of relevant eCommerce experience with deep expertise in Amazon and other digital retail platforms.
• Proven commercial acumen with ownership of a meaningful P&L and a track record of revenue growth.
• Strong leadership experience managing teams across multiple digital disciplines.
• Deep pure-play and retailer.com expertise
• DTC / D2C experience with genuine customer-acquisition logic — LTV, CRM, repeat purchase, CAC.
• Performance media fluency — paid search, DSP, retail media, ROAS optimization.
• Data-driven operator with advanced analytical skills — attribution, forecasting, MMM literacy — and a bias for action.
• Multi-market coordination experience; comfortable leading across markets without always having direct authority.
• Excellent communication and executive presence; comfortable influencing at leadership-team level.
• Experience in beauty, CPG, or a fast-moving consumer business is highly preferred.

Mindset

• A hunter, not a maintainer — builds from scratch, sees white space, and moves with urgency.
• Consumer-first and commercially sharp; a full business owner rather than a channel manager.

Specialized Skills

• Strategic — creativity, problem solving, decision making
• Business — workflow structuring, monitoring, product knowledge, analytical, detail-oriented, time management
• Creativity and Innovation — business savvy, originality, intuition
• Leadership and Personal — communication, objectivity, integrity, dependability, initiative, flexibility, impact, tenacity, autonomy, collaboration

WHAT WE OFFER

• 25 days holiday + additional day off for your birthday (not including bank holidays)
• 3 days’ personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
• EAP (Employee Assistance Program)
• Enhanced maternity, paternity, and adoption leave
• Eye Tests
• WOW Program (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer

EEO OPPORTUNITIES

The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster