Senior Direct Marketing Officer

Third Solutions; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A well-loved animal welfare charity is seeking a Senior Direct Marketing Officer to manage their Lottery and Lead Generation programme. This London-based role offers a 50% hybrid working model. Responsibilities include overseeing a team, budgeting, forecasting, and driving marketing projects to grow supporter engagement. The charity promotes a supportive culture and offers generous benefits including 28 days annual leave, a competitive pension scheme, and health cash plans.

Benefits

28 days annual leave

Competitive pension scheme

Health cash plan

Paid maternity and paternity leave

Qualifications

• Experience managing direct marketing programmes.
• Ability to work collaboratively within a team.
• Strong analytical skills for monitoring campaign results.

Responsibilities

• Manage lottery and lead generation programme.
• Oversee a team of three in marketing projects.
• Monitor and report campaign results.

Skills

Operational management

Budgeting and forecasting

Lead generation strategy

Team leadership

Relationship management

Job description

We are looking for a Senior Direct Marketing Officer to manage a team to deliver a Lottery & Lead Generation programme for a well loved animal welfare charity.

This is a London based role with a 50% hybrid working model.

The Charity

A welcoming and collaborative animal welfare charity, dedicated to protecting animals in need and improving quality of their care.

You will be joining a highly respected, passionate organisation, known for its supportive and inclusive working culture, offering fantastic benefits including 28 days annual leave in addition to eight days paid public holidays, a competitive pension scheme, a health cash plan and paid maternity and paternity leave, as well as much more!

The Role

Your role will encompass operational managament and implementation of the lottery and lead generation programme, budgeting and forecasting, monitoring and reporting of campign results and relationship management.

You will lead a team of three to deliver manage multiple direct dialogue and direct marketing projects to acquire and develop supporters who give via a regular gifts.

Lead the development and growth of the Lottey product, along with its integration with raffles. Identify new opportunities, research and produce proposals for testing.

Drive the creative and functional development of the lead generation programme to maximise the conversion of leads to a regular givers.

The ...