Senior Direct Marketing Officer

Battersea Dogs & Cats Home; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An animal welfare organization in London is seeking a candidate to manage its Lottery & Lead Generation programme. Key responsibilities involve maximizing income and leading a team. The role offers a hybrid working model, generous benefits including annual leave and pension contributions, and a focus on diversity and inclusion in hiring. Applications must be submitted by 8th December 2025.

Benefits

28 days of annual leave plus 8 paid public holidays

Discounted gym memberships

Employee Assistance Programme

Generous pension contributions

Free healthcare cash plan

Annual interest-free season ticket loans

Qualifications

• Experience in managing teams and maximizing income.
• Ability to maintain agency relationships for program success.

Responsibilities

• Manage and deliver the Lottery & Lead Generation programme.
• Manage and motivate a team of three.
• Achieve budgeted targets and KPIs.

Job description

Battersea is entering an exciting phase of innovation and transformation as we embark on the first year of our new five-year strategy. Our fundraising team bridges the journey of the animals in our care with the wider public, demonstrating how their contributions enable us to support every dog and cat. We now have several new roles within this team to further our mission.

Responsibilities

Within this role, you will manage and deliver Battersea’s Lottery & Lead Generation programme, maximising income and achieving budgeted targets and KPIs. You will be responsible for managing and motivating a team of three to deliver the programme effectively and professionally. You will also be responsible for managing the business‑critical agency relationships key to the success of the programme.

Benefits

• 28 days of annual leave (plus 8 days paid public holidays) per year
• Discounted gym memberships and cycle to work schemes
• Employee Assistance Programme and access to Wellbeing Resources
• Generous pension contributions – up to 10% employer contribution
• Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year
• Annual interest‑free season ticket loans

Hybrid Working Model

We operate a 50% onsite hybrid working model, with our office-based staff splitting their time between site-based and home working. This enables our office-based staff to balance the benefits of home working with onsite collaboration and maintaining a connection to our cause.

Diversity and inclusion

We are committed to providing a welcoming and inclusive experience for all staff, volunteers and trustees and those hoping to join us. We operate an anonymised shortlisting process and actively seek to ensure our process is fair and equitable for all. We understand the value of diverse voices, perspectives, and experiences to help us deliver even more for our dogs and cats, and we welcome applicants from all sections of the community.

As a Disability Confident Committed Employer we will ask about any adjustments you may need at application and/or interview stage, and if you are offered a role with us, we’ll talk to you about any workplace adjustments you may need to help you perform at your best. If you would like to talk more about this, please contact [e-mail] or call us on 020 3887 8341.

More about us

At Battersea, we aim to never turn away a dog or cat in need of help. We give each one lots of love, expert care and get to know their characters and quirks so we can find them a new home that’s just right for them. Join us and help us be here for every dog and cat, wherever they are, for as long as they need us.

Acceptable use of AI

At Battersea, we value expertise. We recognise each candidate that applies to us will have a range of expertise they can offer us, so we want to hear about this in your own words. We understand the support that generative artificial intelligence (AI) software can offer but it can also lead to numerous applications presenting as generic and impersonal. This makes it difficult to gain understanding of your unique experience.

To best showcase yourself, we encourage you to write your responses without the assistance of AI. If you require the use of AI software to aid in completing your application, we ask you to use the generative responses as a prompt for writing your answers and avoid copying and pasting. You must also ensure the information presented in your application accurately reflects your experience.

Closing date

8th December 2025. All applications must be submitted before the closing date advertised. We reserve the right to close the vacancy early if a high volume of applications is received.

Interview date(s)

To be confirmed.

Recruitment pack

For full details on the role, please download the recruitment pack from our Careers Website.