Senior Digital Trade Analyst

Arsenal FC; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading sports club in London is seeking a Senior Digital Trade Analyst to enhance digital engagement and revenue. The role involves overseeing digital performance, stakeholder management, and expertise in Google Analytics 4. This position offers a flexible hybrid working model and various employee benefits, fostering an inclusive work environment.

Benefits

Reward and recognition scheme

Generous holiday allowance

Internal learning and development programs

Flexible hybrid working model

Priority access to match tickets

Health and wellbeing benefits

Employee Assistance Programme

Discounts with partners

Qualifications

• Proven experience in digital analytics and insights.
• Ability to communicate effectively with technical and non-technical stakeholders.
• Translate complex data into clear, compelling insights.
• Apply strong problem-solving skills and strategic mindset.

Responsibilities

• Oversee daily execution and performance of websites and app.
• Work closely with the team to maximise digital engagement.
• Monitor engagement across digital channels.
• Create and manage regular reporting suites.
• Analyse key user experience trends.
• Track supporter interactions across digital touchpoints.
• Oversee digital attribution model.
• Act as subject matter expert for digital analytics.

Skills

Digital analytics experience

Stakeholder management

Data storytelling

Critical thinking

Continuous improvement

Insight-driven mindset

Google Analytics 4 expertise

Job description

The Role

Senior Digital Trade Analyst to harness the digital data we collect, and to develop tangible insights that help identify opportunities to grow both engagement and revenue for the Club.

Your day-to-day

• Digital trading – you'll oversee daily execution and performance of our websites and app, ensuring smooth operations and alignment with commercial goals
• Team collaboration – you will work closely with the wider team to maximise digital engagement and unlock commercial opportunities
• Channel analysis – you'll monitor engagement across digital channels, identifying trends, risks, and opportunities to drive revenue and profit
• Performance reporting – you will create and manage regular reporting suites to provide commercial teams with accurate, actionable performance data
• UX insights – you'll analyse key user experience trends to ensure a smooth and intuitive supporter journey across all digital platforms
• Supporter journey – you will track and evaluate supporter interactions across digital touchpoints, identifying efficiencies and areas for improvement
• Attribution strategy – you'll oversee Arsenal’s digital attribution model to ensure traffic and revenue sources are assessed from a full-funnel perspective
• Analytics leadership – you will act as the commercial team’s subject matter expert for digital analytics, owning reporting tools and driving a data-led approach

What we are looking for

• Digital analytics experience – you will bring proven experience in digital analytics and insights, applying data to drive strategic decisions and optimise performance
• Stakeholder management – you'll communicate effectively with both technical and non-technical stakeholders, influencing outcomes and building strong relationships
• Data storytelling – you will translate complex data into clear, compelling insights that inform and inspire action
• Critical thinking – you'll apply strong problem-solving skills and a strategic mindset to deliver optimal outcomes across digital initiatives
• Continuous improvement – you will challenge existing practices and seek out opportunities to refine processes and enhance performance
• Insight-driven mindset – you'll champion a passion for insights and promote data-led decision making across teams
• Google Analytics 4 expertise – you will operate as an expert-level user of GA4, leveraging its capabilities to uncover meaningful trends and behaviours

Why choose us

At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:

• An exciting reward and recognition scheme
• Generous holiday allowance which increases with your length of service
• Great internal learning and development programmes
• A flexible hybrid working model
• Priority access to apply for match tickets
• A competitive health and wellbeing benefits package
• A leading Employee Assistance Programme
• Great discounts with some of our Partners

Arsenal for Everyone

Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch.

Disability Confident Leader

We are a Disability Confident Leader. We actively welcome and encourage applications from people with disabilities and long-term health conditions. If you need disability-related adjustments to the recruitment process, please indicate this in your application.

If you are likely to meet the definition of being a ‘disabled person’ according to the Equality Act 2010, you may be eligible to apply for an interview via the Disability Confident Scheme - please indicate this in your application form below. The information you share with us about your health or disability will not be used in recruitment decisions.

Our Commitment to Safeguarding

We are committed to ensuring that our environments for children, young people and adults at risk remain safe and inclusive. We therefore require successful candidates to complete a DBS check and other essential background checks prior to starting their employment. Depending on the responsibilities of the role, a DBS will be either a basic, standard, or enhanced check.

Application Closing Date

Application closing date: 21st September 2025. Please note we reserve the right to close the position early if application volumes are particularly high. We encourage you to get your application in sooner rather than later.

Good luck!