Senior Digital Marketing Specialist

WAVE ANTIQUES; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A luxury jewellery retailer in London seeks a Senior Digital Marketing Specialist to lead brand strategy and marketing initiatives. The role involves driving engagement and sales growth through innovative campaigns on platforms like Instagram and TikTok. The ideal candidate will have over 5 years of experience in luxury marketing, proven leadership abilities, and expertise in content creation. Competitive salary and opportunities for professional development are offered.

Benefits

Competitive salary package

Ongoing training in photography

Opportunities to loan jewellery

Qualifications

• Minimum 5 years of experience in digital marketing within luxury or design sectors.
• Proven ability to develop brand and digital marketing strategies.
• Strong knowledge of social and digital platforms like Instagram and TikTok.

Responsibilities

• Lead and execute the brand and digital marketing strategy.
• Manage marketing budgets and allocate resources effectively.
• Create compelling digital campaigns that resonate with target audiences.

Skills

Digital marketing strategy

Budget management

Team leadership

Content creation

SEO Knowledge

Social media expertise

Tools

Google Analytics

Canva

Adobe Creative Suite

Job description

About Wave Antiques

Based in the heart of Hatton Garden, Wave Antiques is an independent, design‑led jeweller with five generations of expertise. We offer a thoughtfully curated collection of antique and fine jewellery, with a deep love for vintage design and distinctive pieces.

We’re breaking the mould for Hatton Garden jewellers, with a strong online and social media presence and a more diverse clientele. We have ambitious growth plans built on finding new routes to our customers, and this role will be critical to maintain and accelerate this growth.

Role Overview

We are seeking a Senior Digital Marketing Specialist to lead and execute Wave Antiques’ brand and digital marketing strategy across multiple platforms. You will be responsible for building and strengthening the Wave Antiques brand, driving awareness, engagement, and sales growth through creative and data‑driven marketing initiatives.

The ideal candidate brings extensive experience in luxury, design, or lifestyle marketing, with a proven record of managing marketing budgets, leading small teams, and delivering impactful campaigns across platforms such as Instagram, TikTok, and other digital channels.

This is both a leadership and a hands‑on role. You will set the direction, manage budgets, and mentor a small team while remaining directly involved in campaign delivery and performance optimisation. As the company grows and achieves its ambitious goals, the role will evolve to include greater leadership responsibility and strategic oversight.

A top candidate will combine creativity with commercial focus, developing initiatives that grow the brand, reach new audiences, and generate measurable impact on sales and customer engagement.

Key Responsibilities

Marketing Strategy and Leadership

• Build and strengthen the Wave Antiques brand, developing a clear, distinctive identity across all digital and customer touchpoints.

• Develop and execute digital marketing strategies that grow brand reach, engagement, and conversion across all platforms.

• Manage and allocate the marketing budget, ensuring strong return on investment and data‑driven spending decisions.

• Design and refine key performance indicators to measure the value and effectiveness of campaigns.

• Lead, mentor, and upskill a small team working across marketing and administration, fostering professional growth and excellence.

• Collaborate closely with company leadership to align marketing goals with overall business growth objectives.

Content Creation and Campaign Execution

• Create, plan, and deliver compelling digital campaigns including photography, video, and storytelling content that resonate with modern collectors and luxury audiences.

• Build and maintain a content calendar aligned with launches, seasons, and market trends across multiple social platforms.

• Plan and film short‑form video such as Instagram Reels and TikTok, and produce assets for newsletters and the website.

• Conduct A/B testing and other experiments to refine creative direction and maximise engagement.

• Build targeted campaigns for repeat and high‑value customers, increasing loyalty and retention.

E-commerce and Product Marketing

• Ensure accurate, visually engaging, and SEO‑optimised product listings that reflect Wave’s tone and storytelling approach.

• Track product performance and recommend improvements to enhance engagement and conversion.

• Generate measurable impact on growth through compelling content, accurate product presentation, and thoughtful customer communication.

Analytics and Optimisation

• Monitor and analyse marketing performance, including traffic, engagement, and conversion data.

• Continuously refine content, merchandising, and metadata to improve visibility and sales.

• Implement structured product data and follow SEO best practices to enhance search performance and discoverability.

Customer and Team Collaboration

• Liaise with the stock and operations team to ensure new pieces are listed efficiently and accurately.

• Provide customer insights and site analytics to inform content and inventory decisions.

• Support client communications with professionalism, clarity, and warmth.

Skills & Experience

Essential

• Minimum 5 years of experience in digital marketing within the luxury, design, fashion, or lifestyle sectors

• Proven ability to develop and deliver brand and digital marketing strategies that drive awareness, engagement, and sales

• Experience managing marketing budgets, setting KPIs, and reporting on performance and return on investment

• Strong knowledge of social and digital platforms, including Instagram, TikTok, Meta, Google Ads, and emerging channels

• Demonstrated ability to lead and mentor a small team while remaining hands‑on with creative and operational delivery

• Excellent understanding of SEO, analytics, and data‑driven decision‑making using tools such as Google Analytics and Meta Business Suite

• Skilled in content creation, copywriting, and digital storytelling that strengthen brand identity and audience connection

• Proficiency with Adobe Creative Suite, Canva, or equivalent design and content production tools

Desirable

• Experience in e-commerce merchandising and optimisation on platforms such as Shopify or WooCommerce

• Familiarity with photography, video production, and short‑form content creation for social media

• Understanding of luxury consumer behaviour and positioning within high‑end or heritage brands

• Experience running A/B testing and optimisation campaigns to increase engagement and conversion

• Knowledge of structured data, paid advertising campaigns, and influencer or partnership marketing

• Interest in brand‑building strategy and a long‑term ambition to help grow Wave Antiques into a recognised leader in its market

Personal Qualities

• Genuine, authentic and trustworthy

• Highly organised, detail‑oriented, and reliable.

• A strong creative eye and a passion for visual storytelling.

• Clear communicator (written and verbal) who is collaborative and considerate.

• Self‑motivated and adaptable; comfortable prioritising in a small team environment.

• Genuine enthusiasm for jewellery and design history, with a curiosity to keep learning.

What We Offer

• A competitive, negotiated salary package with a base and commission structure, tailored to experience and contribution.

• The opportunity to work closely with rare and historically significant jewellery while shaping a modern, digital‑first brand.

• Opportunity to loan exquisite jewellery for up to 4 days of the year.

• Ongoing training in photography, gem identification, and the nuances of antique jewellery.

• A collaborative, supportive culture with scope to propose and lead initiatives that grow our online presence.

• Competitive salary with performance‑based incentives tied to content and e‑commerce outcomes.

To Apply

Please send your CV and a short note explaining why you’d like to join Wave Antiques and how your experience makes you a strong fit for this role to [e-mail].

If shortlisted, you will be invited to an interview with the directors to discuss your experience, approach, and ideas for growing the Wave Antiques brand.