Senior Digital Marketing & Partnerships Manager

Flo Health Inc.; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading health app company in London seeks a Senior Digital Marketing & Partnerships Manager. You will execute impactful campaigns and foster partnerships to enhance credibility in female health. Ideal candidates have 5+ years in marketing, strong digital strategy experience, and proficiency in CRM tools. This hybrid role offers competitive salary and flexible working options.

Benefits

Competitive salary

Paid holiday and sick leave

Enhanced parental leave

Flexible working options

5-week sabbatical at 5-year mark

Qualifications

• 5+ years in senior marketing and/or partnership roles, preferably in digital health.
• Success in leading digital strategies across web, SEO, and CRM.
• Strategic mindset with data-driven execution.

Responsibilities

• Shape the digital marketing strategy for healthcare engagement.
• Lead website growth and SEO for Flo's medical site.
• Build and lead partnerships with key medical organizations.

Skills

Digital marketing

Partnership building

Data-driven strategy

Relationship management

CRM proficiency

Tools

HubSpot

CMS tools

Job description

Senior Digital Marketing & Partnerships Manager

London

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

The Senior Digital Marketing & Partnerships Manager plays a key role in bringing Flo’s marketing and partnership strategy for healthcare professionals to life. You’ll take the lead in executing impactful digital campaigns, scaling engagement across medical audiences, and building partnerships that enhance Flo’s credibility in female health.

This is a hybrid role that blends marketing, partnerships, and growth. You’ll work on a wide range of projects: from web strategy and CRM to campaign innovation to representing Flo at international conferences and global partnerships that accelerate our impact.

Working closely with the wider Medical Partnerships team, you’ll translate strategic direction into high-quality execution — leading projects from planning to delivery, optimizing results, and ensuring consistency across all touchpoints.

What you’ll do

Digital Marketing & Growth

• Shape and execute the digital marketing strategy to grow awareness and engagement among doctors and healthcare professionals.
• Lead website growth and SEO strategy for Flo’s medical site — scaling traffic, optimizing user journeys, and strengthening conversion funnels.
• Design and manage CRM and email marketing programs, including audience segmentation, automated flows, re‑engagement tactics, and campaign optimization.
• Test and launch new growth initiatives such as webinars, paid campaigns, social media activations, etc.
• Represent Flo at major global medical conferences — leading event strategy, developing campaign materials, and driving post‑event engagement.
• Use analytics and experimentation to continuously refine messaging, channel performance, and conversion efficiency.

Strategic Partnerships

• Build and lead strategic relationships with key medical organizations to deliver impactful joint initiatives that advance Flo’s mission.
• Collaborate with Flo’s Expert Board of 140+ global medical professionals to create content, strengthen credibility, and drive visibility.
• Identify and activate new partnership opportunities that expand Flo’s reach within the healthcare ecosystem.
• Ensure seamless delivery of partnership initiatives through strong cross‑functional collaboration, vendor coordination, and process optimization.

What you’ll bring

• 5+ years of experience in senior marketing and/or partnership roles, ideally in digital health, tech, or B2B marketing.
• Proven success in leading digital marketing strategies across web, SEO, CRM, and multichannel campaigns.
• Strategic mindset with a data‑driven approach and hands‑on ability to execute.
• Strong relationship‑building, negotiation, and communication skills.
• Experience managing cross‑functional projects and external partnerships.
• Proficiency with HubSpot (or similar CRM), CMS tools, and marketing automation platforms.
• Comfortable using AI tools (e.g. GPT) for content development and process optimization.
• Fluent in English, both written and spoken.

How we work

We’re a mission‑led, product‑driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same‑sex and adoptive parents
• Accelerated professional growth through world‑changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5‑week fully paid sabbatical at 5‑year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.