Senior Digital Marketing Manager – Water Coolers / Dispensers

Tarsh & Partners Marketing Recruitment; Leeds; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading marketing recruitment firm is seeking a Senior Digital Marketing Manager to drive B2B digital strategies for a global water solutions company. This hybrid role offers a competitive salary of £70-90K plus benefits, supporting a dynamic team focused on delivering measurable digital growth. You will lead the development and execution of innovative marketing strategies, driving performance across various channels. The ideal candidate has extensive digital marketing experience with proven outcomes and is ready to make a significant impact in a purpose-driven organization.

Benefits

Competitive salary and benefits

Career growth opportunities

Autonomy and visibility in role

Qualifications

• Extensive experience in digital marketing with lead generation accountability.
• Proven track record in delivering measurable business outcomes.
• Knowledge of advanced measurement techniques.

Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Champion digital strategies focused on customer engagement.
• Lead a team of digital specialists for high performance.

Skills

Digital growth leadership

Performance marketing

Website optimisation

SEO / SEM

Stakeholder management

Tools

Google Analytics

Marketing automation platforms

Job description

Senior Digital Marketing Manager – Water Coolers

Transforming Water Availability across the B2B Market

Location: Hybrid - London / Midlands

PLEASE NOTE

👉🏽 First 2 months - 2 days / week in Midlands office

👉🏽 After this - 2 days / week in Midlands office every other week

👉🏽 1 day / week in London

👉🏽 All travel and if required, hotel accomodation expensed

💰 c.£70-90K plus benefits & bonus package

📌 Ref : TP443925

• Developing and executing innovative digital marketing strategies in a global business
• Championing digital strategies anchored in customer journey and user experience
• Leading an advanced measurement roadmap and marketing-side AI usage guidelines
• Building and leading a high-performing team of digital specialists

🚀 Are you up for a real career challenge …

Our client, a $4bn global leader in water solutions, spanning water coolers, water vending, water softeners, hot / cold water taps and filtration systems for the office & home, is seeking a strategic Senior Digital Marketing Manager to drive its B2B digital marketing efforts for the UK market, making a real and meaningful impact, transforming water quality to improve lives and protect the planet. At work, it keeps teams hydrated and performing at their best in offices and commercial spaces; in public spaces, its water vending machines and bottle-filling stations improve access to cleaner, safer water while reducing single-use plastic waste.

Position Overview

As Digital Growth & Performance Marketing Manager, you will develop and execute innovative digital marketing strategies to accelerate growth across all channels – in the workplace, education, sports & leisure outlets and everywhere people gather. You will drive activity across performance media, websites, CRO, SEO / SEM, social and email, implementing an innovative full-funnel content strategy. This is an exciting opportunity for an experienced CRM or lifecycle marketing professional to make a significant impact within a fast-growing, innovative business. A company with a supportive and collaborative culture where marketing, digital, sales and service teams work together to raise the bar and deliver exceptional results.

💬 What you’ll be doing from Day 1

• Developing and executing innovative digital marketing strategies aligned with business goals
• Implementing a full-funnel content strategy and identifying digital trends for continuous growth
• Championing digital strategies anchored in the customer journey and user experience
• Optimising digital touchpoints to improve customer acquisition, engagement, and retention
• Owning and optimising digital KPIs and websites, analysing performance and overseeing CRO
• Collaborating with agencies, platforms, and digital vendors to ensure high-quality execution
• Leading advanced measurement to guide media investment, including multi-touch attribution and MMM
• Building and leading a high-performing team of digital specialists
• Overseeing data privacy compliance and ensuring ethical digital marketing practices
• Safeguarding the brand’s on-line reputation and ensuring regulatory alignment in all digital activitiesPartnering with IT and Data to select and integrate the right platforms and ensure security
• Ensuring data privacy compliance and ethical digital marketing practices

🙂 What we are looking for

• Digital growth leader and strategic thinker with deep technical expertise and a relentless focus on performance.
• Extensive experience in digital marketing, with accountability for lead generation and performance metrics
• Proven track record in delivering full-funnel digital strategies with measurable business outcomes
• Applied stats and advanced measurement, including MTA, MMM, causal inference, and incrementality testing
• Experience managing high-performing teams and collaborating across different functions
• Deep understanding of website optimisation, analytics, paid media, SEO / SEM, marketing automation
• Strong stakeholder management and communication skills — able to translate data into strategic actions
• Experience working in fast-moving, performance-driven environments
• Hands‑on experience deploying AI - workflow automation, creative augmentation, media optimization etc
• Strategic and commercially minded, performance-driven, hands‑on and resourceful
• Tech‑savvy and data‑literate, proficient in advanced analytics and causal measurement

💰 What the role offers

• Competitive salary and comprehensive benefits package
• Strategic, high-impact role with autonomy, visibility, and resources to test, learn, and scale
• Strong global and regional network support working within a major international business
• Opportunities for career growth and advancement
• Joining a purpose-driven organisation that values bold thinking, measurable results, and meaningful impact

📧 How to Apply

Please submit your CV via LinkedIn or email Adam Tarsh - [e-mail]