Senior Digital Marketing Manager - Partnerships

Arrow McLaren IndyCar; Durnford Farm; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading motorsport organization in the UK is seeking a Digital Marketing Leader to oversee digital strategy and marketing campaigns for commercial partners. The ideal candidate will have extensive experience in content planning and brand partnerships, with strong leadership and communication skills. This full-time role involves hybrid working based at the McLaren Technology Centre, combining onsite and remote work.

Benefits

Private healthcare

Car schemes

Generous pension contributions

Access to gym and restaurant

Qualifications

• Extensive experience in content planning and brand partnerships.
• Strong leadership skills with essential team management experience.
• Experience working with market-leading and global brands.

Responsibilities

• Lead the marketing strategy for digital rights across channels.
• Ensure partner campaigns are integrated with McLaren Racing’s content.
• Collaborate with partners as a strategic advisor.

Skills

Content planning

Leadership

Partner marketing

Social media strategy

Communication

Education

Experience in sports industry

Job description

Overview

At McLaren, our mission is to set the standard for high performance in sport. Everyone, in every part of the team, has a role to play. If you want to test ideas with the world watching, measure progress in milliseconds, and play your part in racing history, you belong here. High performance starts with you.

Purpose of the role

The purpose of this role is to lead the digital strategy, marketing campaigns and content creation for our commercial partners across McLaren’s digital channels. We’re looking for a leader who can bring out the best in their team, has strong cross-functional skills and extensive experience engaging with partners/clients. You’ll need to create industry-leading brand campaigns for our partners through end-to-end planning, production and delivery of best-in-class content. You will use your experience to provide consultancy directly to our commercial partners and to our partnership teams, helping translate contractual rights into engaging content for McLaren’s global fan base.

We’re looking for someone who is both creative and highly organised, able to thrive in a fast-paced environment while managing multiple projects. This person will help the team prioritise effectively and implement clear processes and guidelines to help the team succeed.

Role dimension

This is a full-time position reporting to the Head of Digital Marketing and forming part of McLaren Racing’s broader digital team. You’ll work closely with our partnerships, content, and social media teams, and will hold line management responsibilities as a member of the Digital Leadership Team.

The role offers hybrid working, with a requirement to be onsite at the McLaren Technology Centre in Woking, UK at least three days per week. McLaren operates in a fast-paced, high-performance environment, and due to the nature of racing and social media, the role will involve regular weekend work, unsocial hours, and may include occasional travel.

Principal Accountabilities

• Lead the marketing strategy of how we bring to life our partners’ digital rights across McLaren’s digital channels.
• Ensure partner content and campaigns are integrated with McLaren Racing’s broader content plan.
• Collaborate with external partners and internal partner managers acting as strategic advisor to find the best way to activate their contractual rights on McLaren Racing’s digital channels.
• Put robust processes in place to protect the quality of output on McLaren Racing’s digital and social channels, while protecting the content team’s workload.
• Collaborate with colleagues in the Digital team to ensure partners use the full digital ecosystem to activate partnerships, from owned and operated channels to social media channels.
• Work with the data & insights specialist to understand partner campaign performance and what learnings can be taken into future campaigns.
• Advise the Partnership Development team on digital and social media rights packages for prospect new deals and renewals.
• Support the content team with the planning and delivery of productions, including in-person support on location when required.
• Collaborate with our agency partners from brief development to campaign execution.
• Team leader and managerial responsibilities.

Knowledge, Skills and Experiences

• Extensive experience in content planning, brand partnerships.
• Strong leadership skills with experience managing a team essential.
• Strong experience partner marketing, strategy, execution and evaluation.
• Strong understanding of social first creative and how it’s used within a marketing campaign.
• Extensive experience with working with partners and high-level stakeholders.
• Experience working with market leading and global brands is desirable.
• Experience working within the sports industry is desirable.
• Impeccable attention to detail and ability to multi-task projects, priorities, schedules, and deliverables.
• Excellent written and verbal communicator. You have engaging interpersonal skills and are comfortable working with stakeholders of all levels, including partners.
• Ability to creatively solve problems when problems arise.
• Strong negotiation skills to manage the expectations of stakeholders during the content planning and delivery process.

What can McLaren offer?

We constantly strive to be better tomorrow than we are today. Our ambition is to be the most pioneering and exhilarating racing team in the world, and our collective task is to set the standards for high performance in sport. We show up every day with energy and enthusiasm, ready to play our part.

We encourage and support diversity, equity and inclusion. We will actively promote a culture that values difference and eliminates discrimination in our workplace.

McLaren Racing is based at the iconic McLaren Technology Centre (MTC) near Woking. Here at McLaren, we offer hybrid working with 3 days a week based in the MTC.

Our state of the art, sustainable campus offers many facilities including a gym, restaurant and indoor and outdoor break-out areas, as well as direct access to park and common land. The MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 30 minute train ride.

We offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.