Senior Digital Marketing Manager (London, hybrid)

Zinc Network; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading communications organization in Greater London is seeking a Senior Digital Marketing Manager. You will play a pivotal role in developing digital marketing strategies, managing campaigns, and leading a team. The ideal candidate should have expertise in social media platforms, performance analytics, and a passion for AI tools. This role requires strong collaboration and presentation skills, and will involve working closely with various departments to enhance digital outcomes. Apply now to contribute to meaningful projects and initiatives.

Qualifications

• Demonstrable experience in developing digital marketing strategies and managing social media channels.
• Experience in auditing social media performances and providing insights.
• Strong knowledge of digital marketing tools and emerging trends in AI.

Responsibilities

• Develop and implement digital strategies across various platforms.
• Lead performance marketing analytics and campaign evaluations.
• Conduct audits of existing social media channels.
• Manage and optimize campaigns while mentoring junior staff.

Skills

Social media management

Digital strategy development

Performance marketing analytics

Crisis management

Data analysis

AI tools usage

Collaboration

Presentation skills

Tools

Google Tag Manager

WordPress

Canva

Looker Studio

Job description

Introducing Zinc Network

For over fifteen years, Zinc Network has been helping governments and businesses navigate the world's most complex challenges using communications, technology, and behavioural science. We work on some of the toughest briefs: protecting children online, strengthening democratic resilience, and championing purpose-driven technologies and organisations.

Working in partnership with a global network of media outlets, communities, and influencers, we help clients understand complex issues, design and deliver behavioural interventions, create compelling campaigns, activate trusted grassroots networks, and evaluate impact.

We're now building Kora — our AI-powered platform that systematises this expertise into scalable technology, enabling clients to work faster, more impactfully, and more cost-effectively.

We're looking for people who want to operate at the intersection of geopolitics, security, and technological disruption, and who are committed to building a safer, more secure world.

Outline of the job

We’re looking for a Senior Digital Marketing Manager, to play an important role in developing digital strategies on a range of Zinc’s projects and campaigns, increasing the digital skills of our internal teams and partners, and playing a leadership role in how digital marketing is represented and executed across the business.

The Senior Digital Marketing Manager will be based in London and be expected to be in our central office at least two days per week.

What you’ll be doing

The Senior Digital Marketing Manager assumes a leadership position within the Digital Marketing team at Zinc, assisting the Head of Digital Marketing in the day-to-day running of the department and the ongoing delivery of high-quality, innovative work across a broad spectrum of digital channels, placements and geographies. You’ll own a wide variety of pieces of work, including strategy, research, auditing and reporting, as well as having accountability for the work and performance of more junior members of the team.

Working for an organisation with a strong focus on capacity building, you’ll also be part‑digital consultant, offering formal and informal training to our staff, partners, clients and influencers.

This role is suited to an experienced digital all‑rounder, who is looking to take the next step in their career by showcasing their knowledge and skills. We would expect this to include demonstrable experience and success across a minimum combination of: paid social, search and display, social media and community management, influencer marketing, digital strategy, research and analytics, and training. You’ll help to ensure that Zinc’s responses to work cover all possible bases and test new approaches, and don’t just settle for the tried and tested. You’ll also be able to demonstrate a passion for and working knowledge of AI best practice for digital work, and the ability to work closely with other departments, including Creative, Production, Research, Strategy and Project Management.

Key responsibilities

1. Develop and implement digital marketing strategies: ranging from content strategy to paid and distribution, always referencing budget, performance estimates, considerations for channels and formats, and opportunities for test and learn approaches.
2. Performance marketing analytics and evaluation: leading on the structuring and setting of objectives and KPIs at the very start of campaigns, ensuring these reflect the content, channels and audiences involved and asking about the big picture ‘what’ questions for the business and client.
3. Audit existing or historic performance of clients, partners and campaigns: carrying out deep‑deeo analysis of social channels and websites, leading to significant and innovative recommendations for growth and capacity building opportunities.
4. Implement, manage and optimise campaigns across multiple platforms: working with junior members of the team to ensure ‘live’ campaigns are efficient, optimised and ultimately successful in hitting their objectives.
5. Line management and staff development: ensuring direct reports have up‑to‑date, achievable and relevant goals, factoring in the requirements and expectations of their own job descriptions.
6. Work collaboratively with other internal or external teams: be it Strategists, Project Directors/Managers, Designers or Analysts to produce campaigns, creative ideas, targeting opportunities, and develop innovation opportunities.
7. Capacity building: creating and delivering training sessions, workshops and mentoring on a range of digital subjects, including paid social, channels, community management and analytics.
8. Personal development: taking ownership of training and development opportunities, both for themselves and their team.
9. Digital leadership: showing confidence in taking a leading role in driving digital delivery across the business, stepping in for the Head of Digital Marketing where required, attending client meetings, inputting digital context into new business planning, and ensuring the department stays laser‑focused on innovation opportunities.

All while embodying the values of Zinc Network.

What we need from you…

Essential experience

• Knowledge of all major social media platforms, including Instagram, Facebook, TikTok, YouTube, X and LinkedIn – to include content styles, formats, mandatories and up‑to‑date paid promotion regulations and implementations
• Developing digital strategies, including content, paid and distribution
• Auditing and reviewing social media channels and websites
• Social media management across a variety of channels, including dealing with audience issues and crisis management
• Comfortable using data and analytics to form relevant recommendations for live and future campaigns
• Experience of paid social, search and display advertising, with quantifiable results and examples of success
• Passion for AI tools and demonstrable experience of digital marketing usage
• The ability to know when to step in on live campaigns and make recommendations for optimisations, tests and adjustments
• Up‑to‑date knowledge of online policies and developments, such as privacy, cookies and GDPR/Data Protection Act
• Strong communicator and collaborator with different teams and specialisms
• Excellent presenter, both to internal and external audiences
• Experience as a line manager

Desirable

• Technical experience, including tagging and tracking knowledge, such as Google Tag Manager, as well as SEO and basic web development using CMS such as Wordpress or Wix, as well as knowledge of UX and web accessibility
• Experience working with content creation tools including Canva
• Automated dashboard/reporting experience via Looker Studio or equivalent

Area of Selection

We’re committed to hiring a diverse workforce from different professional and cultural backgrounds, and to that end we encourage a variety of people to apply to join our company to represent the diverse range of subjects associated with our projects.

Conditions of Employment

• Disclose any previous disciplinary action against them resulting from a substantiated safeguarding (including any breaches involving trafficking‑related activities) or workplace investigation.
• Undergo background checks including employment verification, sexual offender registry (as available), identity confirmation, and anti‑terrorism vetting.

How to apply

Please include a cover letter stating how you meet each of the requirements.

If you require an accommodation to be made at any point throughout the recruitment process, please advise us when contacted.