Senior Digital Marketing Manager (Acquisition)

Barnardo's; Ilford; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A charitable organization in the UK is seeking a Senior Digital Marketing Manager to lead paid digital marketing efforts. This strategic role will drive brand consideration and enhance supporter engagement through optimized campaigns while managing a significant media budget. The ideal candidate has a proven track record in digital marketing and fundraising, strong leadership capabilities, and a passion for delivering exceptional supporter experiences. This position offers a hybrid working model and various benefits, including flexible working arrangements and annual leave enhancements.

Benefits

Flexible working arrangements

26 days annual leave

Matched pension contributions

Employee assistance program

Discounts at various retailers

Qualifications

• Proven success in digital marketing and digital fundraising.
• Experience managing large paid media budgets.
• Strong leadership skills with team and agency management.

Responsibilities

• Lead paid digital marketing campaigns supporting Barnardo's strategy.
• Manage and optimize paid media budget for efficiency.
• Collaborate across teams for integrated campaigns.

Skills

Digital marketing expertise

Leadership skills

Data analysis

Collaboration

Communication

Job description

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Barnardo's exists to change childhoods and change lives.

Too many children and young people face disadvantage or harm. We're here to change that. Our teams work together to deliver excellent services, influence policy, and shift public attitudes - and we need passionate digital leaders to help us do it.

About the Role

We're looking for a strategic and creative Senior Digital Marketing Manager (Acquisition) to lead our paid digital marketing activity (excluding Retail), driving brand consideration and inspiring people to join us. This is a key role within our Fundraising & Marketing function, supporting Barnardo's ambition to grow income and deepen supporter engagement.

You’ll lead a team of audience-first digital marketing specialists, managing the charity's digital paid media budget and collaborating across teams to deliver integrated, impactful campaigns. You'll be the lead expert in digital acquisition, working closely with our media agency and internal teams to optimise performance and scale up our digital marketing and digital fundraising efforts.

What You'll Do

• Lead the development and delivery of paid digital marketing campaigns that inspire action and support Barnardo's strategy and purpose.
• Manage and optimise a significant paid media budget, ensuring efficiency and strong return on investment across acquisition channels, leading the digital budget within this.
• Collaborate across Fundraising & Marketing, Strategy & External Affairs, Retail and Children's Services to deliver integrated campaigns and seamless supporter journeys, planning for paid digital media within these activities.
• Drive continuous improvement in reporting and data-led decision making, working with Supporter Data & Insight and our media agency.
• Support the development of the Fundraising & Marketing strategic growth plan, identifying and evidencing how paid digital media can help achieve shared goals.
• Lead, motivate and develop a high-performing team of digital marketers.

What You'll Bring

• Proven success in digital marketing and digital fundraising, with a strong track record of acquisition and income growth.
• Experience managing large paid media budgets and using data to inform strategic plans and optimise performance.
• Strong leadership skills and experience managing teams and agencies.
• Excellent collaboration and communication skills, with the ability to work across multi-disciplinary teams.
• A passion for delivering amazing supporter experiences and driving long-term value.
• A commitment to Barnardo's values: respecting the unique worth of every person, encouraging potential, working with hope, and exercising responsible stewardship.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.

Pay & Reward Framework

We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values . We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.

For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.

Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band - this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.

Benefits

Workplace Offer: What it means for you

Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.

• Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
• Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
• The ability to buy up to another 5 days annual leave via our HolidayPlus scheme
• A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
• Service related sick pay from day 1
• Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
• Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
• Cycle2work scheme
• Interest free season ticket loans
• Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
• 20% discount at Barnardo's stores
• Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
• Free access to round the clock employee assistance program for advice and support
• Access to Barnardo's Learning and Development offer

*T&C's apply based on contract

About Barnardo's

We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.