Senior Digital Marketing Manager

Business in the Community; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A non-profit organization in Greater London is seeking a Digital Marketing Lead to spearhead its digital initiatives. This role involves driving high-performing campaigns, optimizing the website for brand awareness and lead generation, and collaborating with a diverse team. The ideal candidate will have over five years of experience in digital marketing, strong analytical skills, and proficiency in SEO, SEM, and social media management. This position is pivotal in creating impactful digital experiences for various stakeholders, contributing to a sustainable future.

Qualifications

• Five or more years of experience in digital marketing.
• Confident across SEO, SEM, social, email, analytics and content.
• Skilled at managing and improving websites.
• Data driven with strong analytical skills.
• Experienced in CRM and marketing automation tools.
• A proactive project manager who thrives in a fast paced environment.
• A collaborative team player who brings creativity, curiosity and energy.

Responsibilities

• Lead BITC's digital presence and optimize the website.
• Plan and deliver website-first digital campaigns.
• Create compelling online content including landing pages.
• Shape a social media strategy to grow engagement.
• Manage paid digital activity across major platforms.
• Mentor junior team members and support their development.

Skills

Digital marketing experience

SEO

SEM

Social media management

Email marketing

Analytics

Content creation

Project management

Team collaboration

Tools

WordPress

Drupal

CRM tools

Marketing automation tools

Job description

You will take the lead on BITC's digital presence, driving high performing campaigns and optimising our website to support brand awareness, lead generation and conversions. This is a creative, strategic and hands‑on role where you will collaborate across the organisation and help bring our mission to life online.

Website and Campaign Leadership

• Transform the BITC website into a high performing, user friendly destination that inspires and converts
• Plan and deliver website-first digital campaigns across SEO, SEM, email, content and social
• Create and oversee compelling online content including landing pages, blogs and web copy
• Lead our video strategy to strengthen storytelling across key programmes and campaigns
• Use a test and learn approach to enhance UX, conversion rates and ROI

Social Media Leadership

• Shape a social strategy that builds engagement and grows our reach
• Set KPIs and analyse performance to drive continuous improvement
• Stay ahead of emerging platforms and trends
• Oversee the creation of engaging multimedia content tailored for each channel

Email Marketing and Data

• Strengthen our data and segmentation approach to target audiences effectively
• Lead development and best practice for the BITC email platform
• Build automated journeys that nurture, inform and inspire

Digital Advertising

• Manage paid digital activity across Google, Meta and Instagram
• Define audiences, set budgets and optimise performance
• Analyse results and share insights that guide future activity

Impact and Collaboration

• Track performance using analytics tools and identify opportunities to improve
• Mentor junior team members and support their development
• Work closely with teams across the organisation to deliver cohesive digital activity

This is your chance to shape digital experiences that help businesses take action for people, place and planet. You will work with a network of influential organisations and play a key role in building a fairer and more sustainable future.

Qualifications

• Five or more years of experience in digital marketing
• Confident across SEO, SEM, social, email, analytics and content
• Skilled at managing and improving websites such as WordPress or Drupal
• Data driven with strong analytical skills
• Experienced in CRM and marketing automation tools
• A proactive project manager who thrives in a fast paced environment
• A collaborative team player who brings creativity, curiosity and energy