Senior Digital Marketing Manager

AccountsIQ; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading financial management software provider in London seeks a Senior Digital Marketing Manager to drive digital growth strategy. Key responsibilities include overseeing performance marketing and managing campaigns across multiple channels. Ideal candidates should have over 7 years of experience in SaaS marketing and strong analytical skills. The role offers hybrid working and various benefits, including private health insurance and additional leave.

Benefits

25 days annual leave + 2 company days + bank holidays

Hybrid working

Working from abroad - up to 6 weeks per calendar year

Private Health Insurance

5% Pension contribution

Life Assurance - 4 x Salary

Wellbeing initiatives

Qualifications

• 7+ years' experience in digital or performance marketing within a SaaS or B2B environment.
• Proven expertise in paid search, paid social, and programmatic advertising.
• Strong analytical and reporting skills.

Responsibilities

• Developing and executing a comprehensive digital marketing strategy.
• Overseeing paid media campaigns across various platforms.
• Creating the affiliate marketing channel for AccountsIQ.

Skills

Digital marketing strategy

Paid search

Paid social

Analytical skills

Leadership

Tools

Google Analytics

HubSpot

Job description

The Company
At AccountsIQ, we're on a mission to deeply understand our customers and deliver technology that enriches their lives. We provide smart, feature‑rich financial management software designed for ambitious businesses that have outgrown basic starter systems or seek a simpler, more affordable alternative to complex, costly ERP solutions. Our cloud‑based accounting software transforms the finance function, making it easier for multi‑entity businesses to capture, process, and report their financial data with ease and efficiency.

The Role

In this newly created role, we're looking for a Senior Digital Marketing Manager to drive AccountsIQ's digital growth strategy and deliver measurable marketing ROI. Reporting directly to the CMO, this position oversees all aspects of performance marketing and digital acquisition channels, including paid media, search, social, affiliates and review sites. The ideal candidate will have a proven track record in SaaS marketing and be confident managing campaigns, budgets, forecasts and people in a fast‑paced, high‑growth environment.

What you'll be doing

• Developing and executing a comprehensive digital marketing strategy to drive customer acquisition, brand visibility and pipeline growth.
• Supporting and guiding the Digital Marketing Manager to consistently provide best‑in‑class delivery.
• Overseeing paid media campaigns across Google, Bing, LinkedIn, Meta and other platforms; optimising performance and spend efficiency.
• Managing review site strategies (e.g. G2, Capterra, Software Advice) to boost visibility, engagement and lead generation.
• Create the affiliate marketing channel for AccountsIQ
• Overseeing SEM activity and strategies, leveraging DV360 and Google Ads tools to maximise performance.
• Advising the Senior Growth Marketing Manager to align brand and demand‑generation campaigns.
• Developing and overseeing multi‑channel marketing campaigns that effectively blend brand‑building and demand‑generation strategies.
• Establishing forecasting and reporting frameworks, tracking key metrics (e.g. CAC, ROAS and LTV) to measure success.
• Analysing data and trends to identify opportunities for optimisation and innovation across digital channels.
• Owning day‑to‑day management of the digital marketing budget to ensure effective allocation and ROI accountability.
• Championing innovation, testing new platforms, technologies and creative approaches to stay ahead of the curve.

What you'll need

• 7+ years' experience in digital or performance marketing within a SaaS or B2B environment.
• Proven expertise in paid search, paid social, and programmatic advertising, with strong analytical and reporting skills.
• Experience in managing review sites and affiliate strategies to drive quality leads.
• High proficiency in Google Analytics, HubSpot, and campaign management tools.
• To be strategic and hands‑on, able to balance long‑term vision with day‑to‑day execution.
• Strong leadership and communication skills, with the ability to influence and collaborate across teams.
• A results‑driven, innovative, and proactive approach, thriving in a fast‑paced, high‑growth environment.
• To be able to travel regularly, including travelling to events and our offices in Dublin and London.

Why work with us?

As a forward‑thinking, collaborative company, we combine drive, energy, and ambition with a friendly, supportive culture that encourages everyone to do their best work. Having recently secured a €60M investment, it's an exciting time to join AccountsIQ. With a strong focus on growth and expansion, we're poised to elevate both the AccountsIQ product and the level of service we provide to our customers.

Some of our perks

• 25 days annual leave +2 company days + bank holidays
• Hybrid working
• Working from abroad - up to 6 weeks per calendar year
• Private Health Insurance
• 5% Pension contribution
• Life Assurance - 4 x Salary
• Income Benefit
• Wellbeing initiatives