Senior Digital Marketing Manager

Michael Page (UK); City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global FMCG brand is seeking a Senior Digital Marketing Manager to define its digital roadmap and shape audience strategy. The ideal candidate will be a digital expert with a proven track record in brand building online and a passion for food. This role offers a flexible salary package and a chance to contribute to the brand's expansion into new food segments.

Qualifications

• Proven success in building brands online in FMCG.
• Passionate about food and consumer products.
• Experience with digital marketing strategies.

Responsibilities

• Define the digital roadmap.
• Shape audience strategy.
• Build a brand presence across social, shopper, and retail media.

Skills

Digital planning & execution

Brand building online

Consumer connection

Ability to work with ambiguity

Innovative solutions

Self-starter

Job description

Overview

• Fantastic opportunity for a senior digital marketing manager
• To join a global FMCG brand

About Our Client

The brand is already number one in its core category, known for its quality and authenticity. Now it's expanding into new food segments, and this role is key to unlocking its next chapter.

Job Description

This is a strategic and hands-on role where you'll define the digital roadmap, shape audience strategy, and build a brand presence across social, shopper, and retail media. You'll be the go-to for digital from agency management through to innovation.

The Successful Applicant

• A digital expert with broad knowledge of digital planning & execution and proven success of building brands online in FMCG.
• A passionate brand advocate with a natural affinity for brands and how they connect with consumers
• A passion for food combined with a natural curiosity for consumers & new products
• Able to work with ambiguity and be flexibly minded and offer innovative solutions
• A self starter, able to work alone and in a team

What\'s on Offer

Open/flexible salary/package.