Senior Digital Marketing Manager

Duncan Professionals Limited t/a Redwood; Andover; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global publishing organisation seeks a Senior Digital Marketing Manager to drive growth and enhance their digital marketing strategies across multiple platforms. Key responsibilities include managing social media, delivering digital marketing campaigns, and optimizing the website. The ideal candidate has extensive experience with marketing automation systems, SEO, and email campaigns, along with strong analytical skills. This role offers an exciting opportunity for a seasoned marketing professional to contribute in a dynamic environment.

Qualifications

• Experience in managing SEO and email campaigns.
• Strong analytical skills and data-driven mindset.
• Proven experience with marketing automation systems.

Responsibilities

• Manage social media channels and develop digital strategies.
• Deliver and implement a comprehensive digital marketing plan.
• Collaborate with the US team to enhance website UX.
• Train international marketing team on digital best practices.

Skills

Marketing automation

Digital marketing

SEO optimization

Email campaign management

Analytical skills

Team collaboration

Tools

Salesforce

Eloqua

Job description

We have a fantastic new opportunity to work for a leading, global publishing organisation as their Senior Digital Marketing Manager. The successful person will be the driving force for growth, development and the improvement of their digital content and marketing solutions across a range of channels and platforms.

Reporting to the International Marketing Director, for the Higher Education team you will be responsible for implementing marketing campaigns from conception through to delivery and work with US Digital Operations on continuing systems integrations.

Some of the key responsibilities will include:

• Responsibility for social media channels, developing strategies across digital channels and managing the website
• Delivering a digital marketing strategy and plan
• Working with the Marketing team with the build, testing, segmentation, scheduling and deployment of email marketing campaigns in Eloqua
• Assisting with content marketing strategies across multiple channels
• Working with the US Digital Operations team to ensure website is updated, accurate and UX enhanced.
• Provide regular training and workshops for the international marketing team on digital marketing best practice

This is a super role for an experienced marketing professional with experience of marketing automation systems and digital platforms looking for a senior marketing role in a global organisation. The successful person will also have proven experience of managing SEO, email campaigns and will be an expert in optimising websites. You will have strong analytical skills, be a team player and data driven. You will have experience of managing multiple projects simultaneously with experience of using Salesforce and ideally Eloqua or similar marketing automation.

For further details of this exciting marketing role, please send your CV with a short note outlining your interest and salary expectations.