Senior Digital Marketing Lead: Website & Campaigns

Business in the Community; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A non-profit organization in Greater London is seeking a Digital Marketing Lead to spearhead its digital initiatives. This role involves driving high-performing campaigns, optimizing the website for brand awareness and lead generation, and collaborating with a diverse team. The ideal candidate will have over five years of experience in digital marketing, strong analytical skills, and proficiency in SEO, SEM, and social media management. This position is pivotal in creating impactful digital experiences for various stakeholders, contributing to a sustainable future.

Qualifications

• Five or more years of experience in digital marketing.
• Confident across SEO, SEM, social, email, analytics and content.
• Skilled at managing and improving websites.
• Data driven with strong analytical skills.
• Experienced in CRM and marketing automation tools.
• A proactive project manager who thrives in a fast paced environment.
• A collaborative team player who brings creativity, curiosity and energy.

Responsibilities

• Lead BITC's digital presence and optimize the website.
• Plan and deliver website-first digital campaigns.
• Create compelling online content including landing pages.
• Shape a social media strategy to grow engagement.
• Manage paid digital activity across major platforms.
• Mentor junior team members and support their development.

Skills

Digital marketing experience

SEO

SEM

Social media management

Email marketing

Analytics

Content creation

Project management

Team collaboration

Tools

WordPress

Drupal

CRM tools

Marketing automation tools

Job description

A non-profit organization in Greater London is seeking a Digital Marketing Lead to spearhead its digital initiatives. This role involves driving high-performing campaigns, optimizing the website for brand awareness and lead generation, and collaborating with a diverse team. The ideal candidate will have over five years of experience in digital marketing, strong analytical skills, and proficiency in SEO, SEM, and social media management. This position is pivotal in creating impactful digital experiences for various stakeholders, contributing to a sustainable future.