Senior Digital Marketing Executive

Wildfire Experience Agency; Sheffield; On-site; GBP 35,000 - 55,000; Full time

Job summary

Wildfire Experience Agency is seeking a commercially minded marketer to turn HubSpot data into campaigns that drive awareness and conversations. You will enable Sales with actionable insights while showcasing Wildfire’s events, conferences and team experiences.

You’ll own targeted email programs, manage social channels and craft compelling copy, with direct access to leadership and collaboration with external partners. This role suits a proactive, evidence-driven marketer.

Qualifications

• Practical B2B marketing experience with HubSpot or a comparable platform.
• Evidence of writing, building, testing and reporting on email campaigns.
• Strong copywriting, proofreading, organisation and commercial judgement.
• Experience managing social channels and producing useful short-form content.
• Confident to question briefs and deliver high-quality work.

Responsibilities

• Use HubSpot to segment active, dormant, lapsed and lost clients and selected prospects.
• Build and deliver targeted email campaigns, workflows and reactivation activity.
• Connect marketing engagement to clear Sales follow-up and accurate CRM records.
• Produce evidence-led case studies that Sales can actually use.
• Run Wildfire's social channels and represent our complete events service accurately.
• Capture practical event content and maintain strong brand and copy standards.
• Coordinate content and commercial priorities with our specialist website and SEO partner.

Skills

HubSpot experience

Email campaigns

Copywriting

Social media management

Commercial judgement

Tools

HubSpot

Job description

Location

Wildfire House, Sheffield S8 9QQ

Contract

Full-time and permanent

We are not looking for someone to fill a content calendar with generic posts.

We need a commercially minded marketer who can turn HubSpot data into relevant campaigns, give Sales something useful to follow up, and show buyers that Wildfire does far more than team building.

Wildfire creates corporate events, conferences, venue solutions, parties, incentive experiences and team building. We have our own equipment, an experienced delivery team and plenty of strong work to talk about. The opportunity is to turn that evidence into marketing that creates awareness, conversations and opportunities.

What you will do:

• Use HubSpot to segment active, dormant, lapsed and lost clients and selected prospects.
• Build and deliver targeted email campaigns, workflows and reactivation activity.
• Connect marketing engagement to clear Sales follow-up and accurate CRM records.
• Produce evidence-led case studies that Sales can actually use.
• Run Wildfire's social channels and represent our complete events service accurately.
• Capture practical event content and maintain strong brand and copy standards.
• Coordinate content and commercial priorities with our specialist website and SEO partner.

What we need:

• Practical B2B marketing experience and hands-on use of HubSpot or a comparable platform.
• Evidence that you can write, build, test and report on email campaigns.
• Strong copywriting, proofreading, organisation and commercial judgement.
• Experience managing social channels and producing useful short-form content.
• The confidence to ask questions, challenge an unclear brief and finish the job properly.

Where the role can go:

This role is designed for someone ready to take meaningful responsibility now and develop towards Digital Marketing and CRM Manager. You will have direct access to the CEO, work closely with Sales and Operations, and be supported by external specialists where appropriate. Progression will be based on delivery, commercial evidence and growing strategic ownership.