Senior Digital Marketing Executive

UNAVAILABLE; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading media agency in the United Kingdom is seeking a motivated individual to support the digital marketing strategy. The role involves developing social media campaigns, managing website updates, and analyzing performance metrics. Candidates should possess strong collaboration skills and familiarity with digital marketing tools. The position offers a hybrid working pattern and a range of employee benefits.

Benefits

Flexibility in working location

Extra time off for well-being

24/7 personal and professional support

Family-friendly policies

Local discounts

Additional day off for birthday

Qualifications

• Strong collaboration and communication skills.
• Ability to analyze social media performance.
• Familiarity with digital marketing strategies.

Responsibilities

• Develop social campaigns with the marketing team.
• Post organic content to social media.
• Support the planning of paid social campaigns.
• Update agency websites with fresh content.
• Analyze web content performance through reporting.

Skills

Campaign planning

Social media management

Analytical skills

Digital marketing

Tools

Hootsuite

Google Analytics

Job description

Company Description

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 108,000 people employees worldwide.

Job Description

We’re looking for a motivated and enthusiastic team player responsible for supporting the planning and delivery of Publicis Media UK’s digital marketing strategy.

A strong collaborator and communicator who will work with multiple teams across Publicis Media and its agency brands to drive our digital transformation agenda and deliver brand awareness and growth for the business.

Responsibilities

Social Media

• Campaign planning: Developing social campaigns with the wider comms and marketing team and assigning these to the social media content calendar
• Organic social campaigns: Posting organic content to social media
• Paid social campaigns: Supporting with the planning and delivery of paid social campaigns using native platforms (e.g. LinkedIn, and Facebook/Instagram)
• Reporting: Pulling regular performance reports using Hootsuite to analyse the performance of our social content

Websites

• Day-to-day updates: Updating the Zenith, Spark Foundry and Starcom UK websites
• Reporting: Pulling regular performance reports using Google Analytics to analyse the effectiveness of our web content
• Roadmap and strategy: Supporting with planning, development and execution of our website strategies across our agency brands
• Microsites: Supporting with content population for pitch and client-specific microsite builds

Intranet

• Updates: Responsible for updating the internal Marcel platform with news from Publicis Media

Business Development

• Marketing integration: Supporting with the planning and execution of integrated campaigns between Marketing and Business Development
• Prospecting:
  • Developing the prospecting intel house, collating all intelligence gained on all prospects
• Reporting:
  • Support the team with market and competitor research using industry sources i.e. COMvergence, and Nielsen

Additional Information

Publicis Mediahas fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).